Human Resources Assignment Example | Topics and Well Written Essays - 1000 words

Human Resources - Assignment Example Human Resources By choosing random individuals who are completely unaware that they are participating in a study realistically has the greatest likelihood of providing the most natural and uninhibited responses and reactions. People who are being watched, often, behave much differently than those who do not. So that part is an agreeable means to attain information that is completely uninfluenced by the research. However, by having no in-depth or personal knowledge of the test subjects there is now way of knowing if there are extenuating circumstances or variables that may make them poor candidates for such study. For example, some people suffer from a psychological or medical issues or inability to use the restroom when others are present, this preexisting condition could contribute to the study’s intention in a negative way; there slow or complete inability to urinate may have nothing at all to do with arousal. â€Å"Although the parameters of these measures have not been extensively studied, the present study implies that they have some construct validity as indicators of arousal† (Middlemist, Knowles, and Matter 544-545). Here they already are attributing the results that they gained as indicative of validation of the hypothesis that arousal can occur from the nearness of other men when urinating in a public restroom. However, the results of their study do not, however, randomly the participants selected, are not representative of the whole of society. Researchers said, that â€Å"†¦during tests of the experimental procedures, none of the test subjects had any suspicions about the confederate's activity† (Middlemist, Knowles, and Matter 545). They repeat this point multiple times in the course of the article. That the lack of knowledge of the test subjects that somehow, again, speaks to the universality of their results, which there is no direct evidence of. In fact, re gardless of the â€Å"promising† results they recorded there is actually no guaranteeing evidence that men are, often, aroused when near to others while urinating at a public urinal; and whether or not the slowness to begin urination or the shortness of its duration has anything to do with arousal, since most men complain of discomfort and unpleasantness associated with personal space violations in public restrooms. †¢Did the authors have any other purposes for sampling besides trying to enable generalization to a population? If so, describe this (these) purpose(s) Well there is a duality in their overall efforts to begin with. Although this study is specifically geared to determining the potential arousal responses of men when urinating while their space is invaded, there are other accessory purposes mentioned. Firstly, are the greater studies being attributed to invasion of personal space. Most of those studies have already indicated that there may be biological reacti on that can occur that might interfere with the immediacy and duration of urination that can be

Enviroment science lab5 Essay Example | Topics and Well Written Essays - 250 words

Enviroment science lab5 - Essay Example Invasion of zebra and quagga mussels into fresh water is catastrophic impact to the ecosystem in which they are brought. This is so because they clog water intake structures which increase the cost of maintenance of water treatment and power plants. A zebra and quagga mussel also causes lakeshore problems to the recreationists and residents. They multiply at a faster rate and this leads to a decrease in phytoplankton. This is so because they filter phytoplankton from the surrounding water which increases the clarity of water. Lake trout will increase since they will have sufficient food that is zooplankton and zebra mussels. On the other hand, foraging fish will also increase since they have enough food to keep them alive. This explains why phytoplankton decreases tremendously and this will cause imbalance to the ecosystem. This filtration process may also contribute to the explosive growth of harmful blooms and ecosystem may lead to disappearance of some unique

Communicate with my old brother Essay Example | Topics and Well Written Essays - 250 words

Communicate with my old brother - Essay Example In our culture, children are expected to love and respect their parents at all times. Children do not answer back whenever being punished, and they obey their parents’ will no matter what. In my case, my big brother and I both have learned to talk to one another when we have problems in the family. Specifically, big brother demonstrated to me, his little sister, what respect means by listening to me and giving me the freedom to speak up and say what I feel. As a family, we make time to listen to each other by gathering every night to discuss what happened to us during the day. My big big brother listens to my stories and gives me advice. By allowing me to talk freely, my big brother shows me how important it is to listen to others. After the family meeting, I spend time with my big brother whenever I have the time. He shows me what respect means by listening to me and looking into my eyes. My communication with my big brother is also filled with kindness. I have a feeling that he favors me over my other siblings. Thus, he is often kind and gentle to me than to my brothers and sisters. I feel this is unfair and should be changed so that my siblings will enjoy the same privileges I enjoy. But, I am happy to my big brother for showing me kindness each day. He has been very supportive of me since I was a child. We spend time doing a lot of things and telling stories. We enjoy each other’s company and often while away time with stories to tell. He is like a best friend to me whom I can count on in times of disappointments. However, unlike a friend who expects something in return, he does not expect anything back from me. This is so because I know what he wants for me and I usually do what I think would please him. I do not ever want to disappoint him because he is my role model. If I fail to be good, I know that he will be sad. So, to avoid disappointing him, I stud y hard and limit the time I spend with my friends. In return, he

Social Psychology of the Learning Environment Essay

Social Psychology of the Learning Environment - Essay Example It is evident from the study that when social psychology is being linked with the learning environment, student-teacher relationship is often given high regard. Social psychology as defined by Mashek and Hammer is the study of how individuals are influenced by other people and the situations they find themselves into. Conversely, according to Fiske et al., the science of social psychology is predicated on the simple fact that human thought, emotion and behaviour are immensely affected by the real, implied and imagined presence of people. Moreover, there are times that individuals’ thoughts, feelings and actions are influenced when they simply think about other persons, speculate about their objectives, visualize their reactions, or even fantasize about them, and a great deal of attention has been paid to how people respond when they think about other individuals. However, social psychology is concerned mainly with how individuals are influenced and affected by those people who m they relate with as stressed by Fiske et al. Social psychology is said to concentrate at three varied levels of analysis. According to Mashek and Hammer, the three stages of analysis are individual processes, interpersonal processes and group processes. Individual processes are employed when regarding phenomena such as impression formation, attitudes and persuasion. Subsequently, interpersonal processes form the groundwork for romantic relationships, friendships and helping behaviours (Mashek & Hammer, 2011). Lastly, group processes are taken into consideration when studying conformity, group decision making and jury behaviour (Mashek & Hammer, 2011). The aforementioned levels of analysis provide the foundation of social psychology as well as the diverse kinds of influence that social methods can take (Mashek & Hammer, 2011). In the classroom setting, the previously cited levels of analysis can be utilized to understand erudition and instruction. For instance, interpersonal proces sed are apparent in the teacher-pupil relationship which may have an impact on learning. Furthermore, the learning environment also employs the use of group processes which aids in facilitating learning. Learning Learning mechanisms provide means through which information about chronic developmental environments are acquired (Fiske et al., 2010). Moreover, it provides strategies through which organisms obtain information about temporary contexts, hence giving them the means to resourcefully modify behavioural responses (Fiske et al., 2010). Affiliation Affiliation as defined by Fiske et al. (2010) is the act of associating or interacting with one or a variety of individuals. The concept of affiliation bears no indication of the quality, affective tone, or length of the social encounter or the nature of the relationship between the people (Fiske et al., 2010). As Fiske et al. (2010) describes it, when people want to affiliate, they only wish to be in the company of and to relate with others. Hence, many theorists supposed that relating with and being in the company of other persons is an essential social behaviour (Fiske et al., 2010). Having an affiliation is crucial in learning because such relationships may greatly contribute to the learning process of a specific individual for the reason that their experience of interacting with other individuals may teach them a variety of new things and to help them explore a wide array of concepts that may be unique to them. Tutor-learner Relationship The tutor-learner relationship can be effective if it imbibes a positive and caring development of the space or time, interpersonal and

Communicate with my old brother Essay Example | Topics and Well Written Essays - 250 words

Communicate with my old brother - Essay Example In our culture, children are expected to love and respect their parents at all times. Children do not answer back whenever being punished, and they obey their parents’ will no matter what. In my case, my big brother and I both have learned to talk to one another when we have problems in the family. Specifically, big brother demonstrated to me, his little sister, what respect means by listening to me and giving me the freedom to speak up and say what I feel. As a family, we make time to listen to each other by gathering every night to discuss what happened to us during the day. My big big brother listens to my stories and gives me advice. By allowing me to talk freely, my big brother shows me how important it is to listen to others. After the family meeting, I spend time with my big brother whenever I have the time. He shows me what respect means by listening to me and looking into my eyes. My communication with my big brother is also filled with kindness. I have a feeling that he favors me over my other siblings. Thus, he is often kind and gentle to me than to my brothers and sisters. I feel this is unfair and should be changed so that my siblings will enjoy the same privileges I enjoy. But, I am happy to my big brother for showing me kindness each day. He has been very supportive of me since I was a child. We spend time doing a lot of things and telling stories. We enjoy each other’s company and often while away time with stories to tell. He is like a best friend to me whom I can count on in times of disappointments. However, unlike a friend who expects something in return, he does not expect anything back from me. This is so because I know what he wants for me and I usually do what I think would please him. I do not ever want to disappoint him because he is my role model. If I fail to be good, I know that he will be sad. So, to avoid disappointing him, I stud y hard and limit the time I spend with my friends. In return, he

Essay on Abortion Essay Example for Free

Essay on Abortion Essay Abortion is the termination of a pregnancy. If a woman falls pregnant and she does not wish to go through with the pregnancy then she may choose to have an abortion. Abortion is a controversial issue, some people say it is ok to abort a baby but others are strongly against it. Sometimes people are against it because they believe it is wrong but some are against it because of their religion, their background and their up-bringing. People who are for abortion may have had one and therefore think it is ok or they may know someone who has had one. In this essay I will discuss the arguments for and the arguments against abortion. An argument in favour of abortion is if the woman was raped. If a woman was raped then she would often not want to keep a rapist’s child. Also she would probably be scarred for life, even without the baby. If she had the baby she would be reminded of the rape every single day of her life. When the baby gets older he/she would want to know who his/her dad was when he/she saw that every other child at school had a dad and he/she never, unless the mother has another partner. Secondly, the mother should be able to terminate the pregnancy if she is told that her unborn baby is going to have a disability. If your baby was born with a disability then you would struggle to cope, as would your family. When the baby grows older he/she may have difficulties in school and may even get bullied because of his/her disabilities. It would be possible to abort this baby as every parent wishes for a good, happy, normal life for their children. Lastly, a reason for a woman to have an abortion is if she is under the legal age of consent, sixteen. A young woman under sixteen may not be able to cope on her own and may not be able to provide the maternal and emotional support the baby needs. The girl also may have to leave school for a little while to take care of the baby which would make her fall behind on a lot of school work. She may have the pregnancy terminated because she may have wanted to go to college or university to study further. I feel that she should have the chance to live her life and be free without having any major responsibilities, like having to look after a baby. However, even though a woman may have a perfectly good reason to have an abortion she would still be killing a human life. Some women think they are doing the right thing at the time but when it comes to a later stage in life, many of them can regret their decisions. It would probably be at the back of their mind- they would think about it when they got the chance to. They would probably think how their lives would be different if they had had the baby. Furthermore, there are many people in the world that cannot conceive for many different reasons and would do anything for a child, therefore they would adopt. Instead of a woman having a termination because she think she is unable to cope then she could have the baby and then put it up for adoption. Sometimes in these situations women have the baby and they often change their mind about having the baby put up for adoption and they keep their baby. Of course if the woman still does not want the baby she may have him/her put up for adoption for another family to take care of. Lastly, if the woman is old enough and responsible enough to have sex then she should have to take responsibility of a pregnancy that results in her actions, even if this does mean having to leave school or to leave a brilliant job to raise a child. Any woman should have to take care of a baby because she knew what she was doing and knew what could be the consequences of her actions. Therefore she should not be allowed to terminate her pregnancy. Having researched the topic fully presented three arguments for abortion and three arguments against abortion, my opinion is that it should be legal but for one reason only – if the baby is going to have any sort of disability. In every other circumstance, it should be illegal because, as I said in one of my points, many couples are unable to have children of their own and this would give them a good chance to have a baby of their own.

Porters Five Forces Study of Starbucks

Porters Five Forces Study of Starbucks Executive Summary: Given case study maps the situation of the company in 2009. In this assignment we will date back to a timeline of about 25 years and see how Starbucks developed their business. We will also see the strategies applied and the present situation of the company with the application of Porters five competitive forces. Finally we will have a look at the future recommendations to reap a profit from the business Part: 1 Starbucks Coffee Company Founded in year 1971 First headquarter in Seattle USA Business in 37 countries Expansion started 1982 with Howard Schultz joined Starbucks has evolved from being a $.50 million business to a business that worth $6.4 billion Howard Schultz is the Chairman, President Chief executive officer History: 1971: Pike Place Market in Seattle was the first place where Starbucks store was settled 1982: Howard Schultz joined the company as marketing and retailing head 1985: Espresso bar concept 1987: Schultz purchased Starbucks and merged his business Giornale Coffee House with Starbucks 1987: Expands Business in the American market by starting outlets in British Columbia and Chicago 1992: With a business comprising of 165 outlets, Starbucks gets listed with its first public stock offering. 1996: Expands business to Japan, Tokyo was the first place. 2003: Starbucks expansion continues at a robust rate and it translates into a company with 6400 outlets worldwide. 2008: Global economic meltdown resulted loss in profitability, Starbucks decided to shuts down 600 outlets across the world and also exits the Australian market. Howard Schultz Chairman, President Chief executive officer VISION, OBJECTIVES AND MISSION Vision Statement: To establish Starbucks as most familiar and appreciated brand in the world and become a national business with values and guiding principles that employee could be proud of The vision statement clearly describes the dream or the future of the company that is to be the worlds most well known coffeehouse and also to be the most appreciated and positively graded brand by all levels of people around the world. The company also focuses its vision to employee satisfactions, so that the employees will be happy. Objectives of Starbucks: Is to grow by making employees feel valued Is to recognize that every dollar earned passes through employees hands The Six principles are: Respect and dignity Quality Diversity Profitability Satisfied customers Commitment Corporate Values and Business Principles: Building a Company with Soul Opposing Franchising because of Quality Control and Culture Only selling coffee beans without artificial flavors. Satisfy customers by all means. Employees contribution and involvement in making Starbucks a better company Corporate Social Responsibility: Establish the Starbucks Foundation in 1997 A major contributor of CARE, worldwide relief and development organization (Health, Education, and Humanitarian aid) Participate in local charitable projects. Provides financial support to community literacy organizations 2004 EnviroStars Recognized Leader Award for its community service and environmental activities Value Chain: Starbucks do not have a vertically integrated supply chain. It always works at increasing its relationship with its suppliers through the fair trade initiative Success Factors for Starbucks: Factors which helped Starbucks to gain success Starbucks were the first coffee makers in business Starbucks started their operation in the year 1987 under Howard Schultz Within the first five years they had 150 stores. First specialty coffee retailing chain in the market. First move advantage gave Starbucks a reason to establish a value proposition within customers and comes with a unique brand positioning. Profits were huge enough to allow them invest in their expansion plans. Market Research: Starbucks performed comprehensively study for expansion and enter into new markets. 1991 was the year in Starbucks moved to California resulted after a lot of market research. The reason why California people adapt quickly to changing lifestyle and that is the reason of choosing California. Employee Satisfaction Motivation: Starbucks played a major role in this aspect. Highly motivated and well trained staff resulted the high level of employee satisfaction. Starbucks offered health benefits to their employees for employees who worked more than twenty hours in a week. Starbucks Strategies (1983- 2008) Schultz restored the old and honest employees of Starbucks to give the best service to the customers. Dave Lawrence was hired as a executive vice presented and charged with leading operation, finance and human resources. In order to increase the market share, Starbucks has differentiated itself in providing a unique experience to its customers. In order to create a unique value proposition, Starbucks have created stores with specific themes. Secondly they have a focus on different flavors of beverages to suit peoples needs. Starbucks have developed the market for specialty coffee industry for America. In this context, Starbucks have created brand awareness and henceforth have created a demand for coffee stores amongst American population. Therefore, they have taken coffee from a commodity market to a specialty item. New logo was invented to match the culture of the Starbucks and Giornale. New espresso machines were equipped and look more Italian than old world nautical Chicago store opened in October 1987 as per expansion strategy Identifying inability of the customers for having a cup of coffee in the winter season in Chicago, Schultz solved the problem of freshness and quality assurance by putting freshly roasted beans in special flavor lock bags that used vacuum packaging technique. Portland, oregon was the next market the company entered. Entered in L.A in late 1991. Opened 15 new stores in 1988, 20 in 1989, 30 in 1990, and 53 in 1992, producing a total of 161 stores in US. Also went for franchising concept to retrieve the cost for new store expansion. In order to make Starbucks a great place to work Schultz accepted to expand healthcare coverage to include part-time workers. To oversee the expansion process Starbucks created zone wise vice presidents to direct the development of each region and to implant the Starbucks culture in the newly opened stores. Starbucks had created a new subsidiary, Starbucks coffee international, to orchestrate overseas expansion and build the Starbucks brand name globally via license. To accommodate its strategy of rapid store expansion. In august 2002 Starbucks teamed up with T-mobile USA, the largest carrier-owned Wi-Fi services, to experiment with Providing internet access and enhanced digital entertainment to patrons at over 1200 Starbucks locations. Part 2 Starbucks Performance (Fiscal 2009 Annual Report) Stores Open : Store Sales Growth: (1) Store openings are reported net of closures. (2) Of the approximately 800 total US stores identified for closure, 566 stores and 205 stores were closed in fiscal 2009 and 2008, respectively. (3) Starbucks restructured its Australia market by closing 61 stores in fiscal 2008. Of the approximately 100 International stores (incremental to the Australia closures in fiscal 2008) identified for closure, 41 stores were closed in various markets in fiscal 2009. Net Revenues: Operating Cash Flow Capital Expenditures: Company revenues decreased from fiscal 2008, primarily attributable to a 6% decline in comparable store sales, comprised of a 4% decline in transactions and a 2% decline in the average value per transaction. Foreign currency translation also contributed to the decline with the effects of a stronger US dollar relative to the British pound and Canadian dollar. The weakness in consolidated comparable store sales was driven by the US segment, with a comparable store sales decline of 6% for the year. The International segment experienced a 2% decline in comparable store sales. The Company derived 16% of total net revenues from channels outside the Company-operated retail stores, collectively known as specialty operations. The decrease in Foodservice and other revenue was primarily due to the softness in the hospitality industry. Schultzs Actions in 2008/2009 Retrained all the store employees They reduced operating costs by $600m per anum Simplified the product range They Closed 1,000 worst-performing stores Introduced Fairtrade coffee Started advertising Porters Five Forces Potential entry of Competitors (Low). Differentiation: Coffee industry companies tries to achieve differentiation in their service qualities through stores ambience, staff and complimentary products. Hence it becomes difficult for new players to imitate the existing business models. Potential development of substitute products (Low) Companies such as Pepsi and Coca Cola have been a threat to specialty coffee retailing from a substitute perspective. In the current situation this threat has been lowered considerably Bargaining power of suppliers (High) Trade Policy Farmers associations that practice the fair trade policy. In US this initiative is called the TransFair initiative. Users of these are certified coffee beans are regarded as more reputed by customers and hence most companies such as Starbucks are forced to buy from these farmers. This increases the bargaining power of suppliers. Differentiation Because of the taste differentiation companies need to procure an assortment of different varieties of coffee beans from different specialized farmers. This results the increase in the bargaining power of suppliers. Rivalry among competing firms (High) It faces tough competition from local baristas due to price factor. Starbucks is priced higher than these local players. Starbucks faces stiff competition from McDonalds, Dunkin Donuts and a number of players. Overall the industry is growing but at a slow rate and there are lot of players. Cost: In terms of switching cost, consumers do not pay a high amount when they needs to switch their preferences from Starbucks to other coffee shops. Starbucks have lost a number of its customers because of the high prices. Customers opine that they get the same coffee in other places at lower prices. Bargaining power of consumer (Moderate) Loyalty Programs: Repeated purchases from a single customer become guaranteed customers are bounded to the organization through Loyalty Cards Low Switching Cost It usually plays a negative factor to the companys growth by increasing the bargaining power of buyers. SWOT Analysis Strength: Starbucks has proven to give an outstanding performance in customer service and experience. It has its own unique playback songs system which can be used to listen to your choice. Starbucks have changed coffee to a recognized beverage. One of the major strategies of Starbucks is that it has never used expensive television advertising campaigns or brand ambassadors to advertise, instead it has relied more on its universally present cafes, word of mouth publicity and the ambience of its stores. It has maintained a high level of service through which it has achieved a consistent level of customer satisfaction. Weakness: Customers are never loyal to a single store and keep on changing their stores, because when ever Starbucks enters any international market it opens a large number of stores within close vicinity Sales of individual stores are never stable. Because of the recent recession, the levels of same store sales and margins have come down. The fourth quarter results have shown a loss of 70% in the companys net income and share prices have fallen by 33 cents. There has been a closure of 600 stores and lay off for 6700 stores. Opportunities: Along with coffee Starbucks has also branched out to produce DVDs, CDs, t-shirts and other proprietary food product offerings. The market for these products has grown considerably and gives a great opportunity to Starbucks for leveraging their brand. Starbucks should also look at exploring some of the emerging economies in South Eastern Asia such as India where the economy is stable. Threats: The economic recession is a threat for Starbucks since they had to close down a large number of stores leading to declining profits and large level of unemployment. McDonalds and Dunkin Donuts serve high quality green coffee also which is an impending factor on Starbucks growth. Starbucks is facing major challenges from competitors such as McDonalds and Dunkin Donuts. Strategic Synopsis: Starbucks faces an extremely challenging fiscal 2009 due to the ongoing economic slowdown. It noted that its customers may have less money for discretionary spending as a result of job losses, foreclosures, and bankruptcies. Any resulting decreases in customer traffic or average value per transaction will negatively impact the companys financial performance as reduced revenues result in sales de-leveraging which creates downward pressure on margins. The company also said it expects negative comparable store sales for fiscal 2009 and that additional restructuring measures may be needed in the future if Starbucks is unable to improve its financial performance. PART: 3 Customer, Market, Market Segment: Customer Segment: Its is well known for its coffee as well as the relationships formed with its customers. This targets college students and business people in general, as well as individuals. Target Market Starbucks us always adult -focused and look forward to aim to connect with their customers, childrens and communities through different types of advertisements tactics. College age group and post graduates are the big growing market. Market Attraction Targeting adults and young adults is a good mechanism for Starbucks because this age level has the same interests as the foundation that promotes arts, culture, education, and the environment (starbucks.com). The company satisfies their customers through their advertising, support programs and, of course, their coffee. Resources and Capabilities A: Resources, capabilities and Strategic Assets: Every company or organization needs and owns certain resources, capabilities or competencies and also assets which are a necessity to endure and prosper globally. The resources consist of: Creating Competitive Edge Intangible Resources Recipe Employee relationship Large customer base Reputation of products and services Tangible Resources Large number of outlets Machinery equipments Operations in 37 countries RESOURCES CATEGORIES STARBUCKS RESOURCES PHYSICAL RESOURCES Operation in 40 countries Conventionally taste and environment. Effective segmentation. Supply chain management. Large number of outlets. FINANCIAL RESOURCES Turnover of  £46.56 billion in 2009. Gross margins of  £4.13 billion in 2009. Profit of  £2.1 billion in 2009. HUMAN RESOURCES Greatly competent labour force. Young and prosperous. INTELLECTUAL CAPITAL Reputation for excellence Brand image built as taste, environment. Strategic capability of Starbuck: CATEGORIES STARBUCK RESOURCES THRESHOLD RESOURCES solid supply chain. Young and affluent workforces. THRESHOLD COMPETENCIES Quality. Reliability. Dealings and relationship with its employees and customers. UNIQUE RESOURCES Hi-tech coffee machines equipments. Extraordinary labour force CORE COMPETENCIES Technology. Speed of production. Known as The Best coffee provider B: Structure, Culture and organizational knowledge There are very less companies who can boast to be as consistent as Starbucks in terms of attracting the customers which is always adjusting itself for the demand of the time with seamless quality and efficiency. The adjustment which is the company is willing to accept all the time is what makes it different from the rest. Their philosophy of the Starbucks is to provide product which are marvel of taste but also come with value and satisfaction. B: STRATEGIC CHOICE Identification of Strategic Options Ansoffs Product/Market Matrix Considering the approach of STARBUCKS they should continue to go with what they are doing currently. It means stick to what they do best. I think that they do need to enter new markets for themselves and in particular ASIA. Currently STARBUCKS is not one of the most commonly used or known brands in ASIAN region. To pin point the region the areas to focus must be China and South Asian markets. STARBUCKS has set its sights on Chinese Niche market with view of the massive growth in Chinese economy and the wealth generated. Working in China would also mean that they will be able to work with the best available technology and also the fast growing consumer market that exists within China. Other region of interest can be South Asian emerging markets and in particular India who are enjoying a massive boom in economy and also buying power. In my opinion the strategy used needs to be Business to Customer or B2C as this strategy has already served STARBUCKS Group very well in the past. The benefit of the strategy will be that it will be Product driven and will also maximize the value of the transaction and plus they will have larger target markets. This will also ensure that there will be a single step buying process and will enhance brand identity and also the brand image will also work as an extra helping hand for the company. B2C strategy will ensure the brand loyalty and also will promote emotional buying decisions which will base on status, price or may be desire. RECOMMENDATIONS FOR ACTION Starbucks should continue with its operation in the growing economies and markets and diversify themselves to new markets where ever possible. As most of markets of Europe and America are at a stage of maturity, the realistic option for growth is diversion to new markets. The markets of Europe and America are older and also are very established for the Starbucks and it also has developed a brand loyal segment of customers behind them. That is the reason they need to consolidate the work they have so far put in to the emerging markets and consumers. To put the strategy into action STARBUCKS needs to consider the below stated aspects so that the transition or change over to new markets is as smooth as it can get. The timing is one of the major aspects which need to be taken care off or estimated beforehand. Since company already has its plants based in INDIA and CHINA; they still need to develop them further to enhance production and meet the growing demand of a growing market and also a growing consumer base. The time it will take for them to either acquire or go into further and further of franchise growth model. The other important type of strategy in which STARBUCKS has been largely successful is by creating their 100% subsidiaries in the emerging markets so that it becomes a strategic asset for the company and would usually mean that it will be cost effective manufacturing by producing it in developing countries; which means that they will have relatively less expensive labour at their disposal in comparison with already developed countries and markets. The constraints for company can be the rise in prices of raw materials will definitely impact pricing and positioning of the brand. They will also have to work extensively to keep up to date with taste of consumers and also their preferences in terms of product. Another factor can be the potential of the markets suggested will definitely appeal to the competition and it might trigger a price war and fierce rivalry amongst the industry players. The fluctuation in international business will also affect STARBUCKS in particularly the international currency market. This strategic plan may be able to help STARBUCKS achieve a safer journey ahead and they will be able to sustain a strong foothold in the world. Starbucks should continue to open new locations worldwide. Starbucks is extremely dependent on its domestic success, and yet has a variety of countries it has not explored opportunities in. However, it is recommended that Starbucks tread lightly and with caution, insuring proper social and cultural analysis before plunging into a country. This is apparent in the fact that Starbucks was forced to close three retail stores in Singapore last year.