Brand new adventure park Essay

Afan Valley Adventure Park is a brand new adventure park opening soon in Afan Valley South Wales. The park is home to many exhilarating rides, but not only thrill seekers will enjoy Afan Valley, as there is a large on site petting zoo for the youngsters. Afan Valley is also home to one of the biggest wooden roller coasters on Britain! It’s loops and hoops will make you dizzy with excitement just looking at it! But Afan Valley does not just cater for the thrill seekers of the family, under 5’s can enjoy the gentler pace of our tree tops kiddies roller coaster or our Teletubbies flying aeroplanes. After all the excitement of the rides you can relax in one of our many bar/restaurants while the kids play safely in one of our supervised cri ches. You can also take an after dinner stroll on one of our scenic country walks, which we have proudly been awarded the David Bellamy Gold award for conservation. There are many items available to hire at A. V. A. P for a small fee, such as mountain bikes, children’s buggies and hiking boots. These are available to reserve before you arrive at the park. Included on the following pages is an application form for membership to Afan Valley. There are many benefits of becoming a member for the very reasonable fee of i 15 a month. You will receive a regular newsletter telling you about all of the up dated facilities and new rides and also included will be a map of the park, for you to find your way around. Another special benefit of becoming a member is free entry to the park as much as you want and also free car parking. So all you have to pay is the once a month payment of i 15. I intend to use the database to sort members into different categories and to find contact numbers easily. I also want to use the database to sort for members who have not paid their subscriptions.

Bridgeton Industries Case

The dynamics of the automobile industry have been very volatile in the last few decades, and the case depicts how the changing environment has affected the Bridgestone Industries. The Bridgestone Industries is a supplier of components and parts for the three main automobile manufacturing companies in the United States. The increase in the fuel prices as well as the technological evolution and the ease of availability of cheaper, cost efficient imported European and Japanese automobiles have taken a significant section of the demand from the US based manufacturers.As a result there is less demand for products and components from the Bridgestone Industries who are facing low volume of sales and therefore low profitability. In addition to this the increasing costs and overheads in the company are aggravating the cost position of the Bridgestone Industries by decreasing the profit margins per sale. The paper provides an analysis of the cost position of the Bridgestone Industries and the overheads associated with the production lines being manufactured by Bridgestone Industries at the ACF.The overhead burden rate for the company is determined to be 437% in 1988, 434% in 1989, 577% in 1989 and 562% in 1990. A budget is also drafted for the year 1991 which considers outsourcing the manifold production line. The budget has depicted that through the outsourcing of the manifold production line significant cost savings in the expenses for direct labor, direct material and the overheads can be achieved which can result in the lowered overhead burden rate of 307% only.As a result it is proposed that the Bridgestone Industries should seek to outsource the manifold production line as it can be highly advantageous for the cost position of the company. Bridgeton Industries Case Overview of Bridgeton Industries The Harvard Business review case depicts the problems that were faced by the Bridgeton Industries due to technological evolution, changes in the internal and external env ironments of the businesses and the changing consumer preferences for automobiles. The company Bridgeton Industries is a major supplier of the complements of the parts and components for the United States automotive industry.The automotive component and fabrication plant in question in this case was originally founded in 1840 but was acquired by the Bridgeton Industries in the early 1900s. Since then the plant was used to manufacture complements for the main automotive manufacturers in the region. However increasing costs of manufacturing the components and increasing overhead costs caused the plant to shut down. The products that were mainly manufactured by the Bridgeton Industries pertained to components of automobiles that were required by the main manufacturers of automobiles in the industry.The main product lines that were manufactured at the automotive component and fabrication plant by the Bridgeton Industries for its customers included fuel tanks for automobiles, stainless s teel exhaust manifolds, the front and rear doors of the automobiles, the muffler exhaust systems for the cars as well as the steel oil pans that are incorporated in manufacturing an automobile. These products were custom made according to the requirements of the customers in the United States market for automobile manufactures only.The target market of the Bridgeton Industries included the three main bid automobile manufactures that operated in the United States. These automobile manufacturers had a large percentage of the market share of the US automobile market and therefore consumed almost the entire production generated by the automotive component and fabrication plant by Bridgeton Industries. The nature of the business at the Bridgeton Industries was such that a business to business customer/ client model was adopted by the company as the customers of the products manufactured by the Bridgeton Industries were not the end users of the products.The case presents that the Bridgeto n Industries was a highly successful manufacture of components and the automotive component and fabrication plant churned out components and products under the product lines of fuel tanks, exhaust manifolds, doors, mufflers and exhausts as well as oil plans that were entirely purchased by the three big manufactures of the automobiles in the country. However with the advent of the Japanese car manufactures in the United States, the company was forced to operate at reduced costs in order to be effici9nt and appeal to the changing markets.Despite the changes that were made to control the costs and stream line operations in the plant, the automotive component and fabrication plant was shut down as it was reporting incrementally increasing overhead levels that could not be contained regardless of the effort put into managing the overheads. This case analysis how the company fared and what initiatives could have been taken to better manage the overheads to reduce costs and make the automo tive component and fabrication plant more cost effective. Cost Position EvolutionThe cost position of the company has developed over the time of its operations due to the internal as well as the external factors that include the demand for automobiles and how much the customers are willing to pay for them in the market. The changing requirements of the customers for cheaper and more affordable cars that provided high mileage increased in the 1970s in the US automobile industry and this impacted the cost bearing capability of the automobile manufacturers. These manufacturers in turn started purchasing the components at cheaper costs.This meant that companies like the Bridgeton Industries that were in the business of making components and parts for the big three manufacturers in the United States in the 1970s and 1980s were faced with the challenge of reducing their cost of production and operations in order to be more affective. The strategy was adopted by the Bridgeton Industries to reduce the value and the volume of the overheads that existed for the manufacture of the product lines of fuel tanks, exhaust manifolds, doors, mufflers and exhausts as well as oil plans in order to reduce the costs associated with operations.This strategy was focused on reducing the cost in order to increase the margin on the sales made to the big three automobile manufacturers in the market for increased profitability to sustain operations of the Bridgeton Industries The Bridgeton Industries underwent significant changes and evolution in its cost positions. The company first wrote off the physical machinery, the equipment and the buildings from the automotive component and fabrication plant’s financial books to reduce the costs associated with the depreciation expenses for these items.Then the company employed the costing strategy for its product lines that was based on the three elements of materials, direct labor, and overheads. The research undertaken to determine the h igh levels of costs at the Bridgeton Industries and the factors contributing to these costs provided that the overhead burden was one of the main factors that was forcing the automotive component and fabrication plant to be least cost effective when it came to generating profit. The results provided that the overhead burden existed on a ratio of 435 percent of the direct labor cost (Patricia & Cooper, 1993).This was a significant percentage of the total costs being attributed as an expense for overheads which was forcing Bridgestone Industries into a negative cost position with its customers. The cost position evolution saw that the Bridgestone Industries were gradually facing increasing costs in the form of incremental overhead expenses, increasing spend on the manufacture and processing of the product lines as well as the costs associated with the management and the operation of the automotive component and fabrication plant.This decreased the appeal of the products being produced at high costs for the customers of the Bridgestone Industries which forced the Bridgestone Industries to reduce shut down the automotive component and fabrication plant as it was continuously depicting increasing costs that reduced the profit margins for the Bridgestone Industries on the products that its sold to the big three automobile manufactures in the Unites States automobile industry.Internal and External Factors Effecting the Cost Position The increased imports of the European as well as the Japanese make of automobiles in the United States significantly impacted the demand of the automobiles manufactured by the US manufacturers. â€Å"Imports of sub-compact cars from Europe and Japan rose steadily in the 1950s, often as families’ second cars but US manufacturers retained their hold on the lucrative markets for larger vehicles.† (French, 1997, p142) The US manufactures saw their market shrink as the more aware and price conscious consumers shifted to the Europ ean and Japanese counter parts for their automobiles, while the US manufacturers were left with making large, excessive fuel consuming vehicles that denoted social status and personal style.Aside from this the increasing prices of crude oil in the international market in the 1970s also significantly changed the demand of the automobiles as depicted by the consumers. â€Å"A crisis in the US car-market developed as a result of sudden unforeseen shifts in the general environment which allowed overseas producers to expand market share rapidly. New car sales faltered in the 1970s and excess capacity increased.At the same time the leap in fuel prices shifted the consumer preference towards smaller, more fuel efficient cars which Japanese and European makers already supplied in their domestic markets and were better able to produce that were the US manufacturers used to making larger, more up-market ‘gas-guzzlers’† (French, 1997, p142) The automobiles of French and Jap anese make were smaller, more fuel efficient as well as more stylish yet cheaper than the those manufactured by the big three US automobile manufactures.As a result the consumers opted for purchasing the imported cars instead of those manufactured by the Unites States manufacturers. The recession of the 1970s also further reduced the disposal income and the propensity to save for the people in the United States which made purchasing the imported European and Japanese models of automobiles much more attractive to the consumers instead of opting for those models manufactured by the big three US automobile manufacturers.In the same period the perception of the consumers also significantly changed as was marked by the baby boomer generation and the hippy era. In this period, the consumer became more aware of the environment, the increasing pollution and the contribution that automobiles made towards adding to the pollution levels. As a result the consumers started to look for cheaper al ternatives of travel and those which were more environmental friendly that the vehicles manufactured by the big three US automobile manufacturers.The internal factors that contributed to the changing cost position of the Bridgestone Industries, specifically at the plant pertained to the decreasing demand of the US manufactured cars and increased demand for cheaper cars that was reflected un the restricting cost based purchases being made by the big three manufactures form the Bridgestone Industries.As the volume of sales decreased for Bridgestone Industries, along with the margin for profits on sales made due to the rising overhead costs the cost position of the Bridgestone Industries significantly changed to become negative and resulted in the closing of the automotive component and fabrication facility by the Bridgestone Industries. Overhead Burden Rate The Bridgestone Industries had a specific method for determining the overhead burden rate for the products that was proposed and set on an annual basis.â€Å"The budgeted unit costs provided by the plant for the 1987 model year study included overhead (burden) applied to products as a percentage of direct labor dollar cost. The overhead percentage was calculated at the budget time and used throughout the model year to allocate overhead to products using a single overhead pool. The overhead rate used in the study was 435% of direct labor cost† (Patricia & Cooper, 1993)

Human Competition According Adam Smith and Karl Marx

â€Å"Human competition† according to â€Å"Adam Smith† is brought about by â€Å"selfish interests† (Ebenstein & Ebenstein, 2000, pp. 494 – 495).â€Å"Adam Smith† made this extremely clear when he said that â€Å"the free decentralized action of economic agents in a system of competition and private property brings advantages for each of them†¦each one moved by his selfish interest† (Ebenstein & Ebenstein, 2000, pp. 494 – 495). Interestingly, this is an unconscious thought of an individual according to â€Å"Adam Smith† (Ebenstein & Ebenstein, 2000, pp. 494 – 495).Causes of Human Competition According to Adam Smith â€Å"Adam Smith† said that competition was actually brought about by individual’s pursuit of a better life (Ebenstein & Ebenstein, 2000, pp. 494 – 495). People constantly find ways to reach their objectives not only to satisfy their own selfish interests but to enhance ones personal condition as well (Ebenstein & Ebenstein, 2000, pp. 494 – 495).Consequences of Human Competition According to Adam Smith What’s good about the unconscious desire of man to achieve self-interest is that, eventually, he or she will not only achieve a better life but that of others in the society as well (Ebenstein & Ebenstein, 2000, pp. 494 – 495).Human Competition According to Karl Marx â€Å"Human competition† according to â€Å"Karl Marx† is determined by his or her material conditions (Marx’s Theory of Human Nature: Alienation, n.d., n.p.). â€Å"Karl Marx† stated that â€Å"human competition† is highly related to the satisfaction of simple economic needs (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).Causes of Human Competition According to Karl Marx Meanwhile, the following are some of the causes of â€Å"human competition† according to â€Å"Karl Marx†:First of all, â€Å"human competition† according to â€Å"Karl Marx† sprouted from â€Å"man’s existence† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.). It means that the existence of man requires satisfaction of human economic needs and so the aforementioned cause â€Å"human competition† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).Furthermore, the historical act technically referred to as â€Å"the act of producing the means to satisfy human economic needs† also brought about â€Å"human competition† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).Last but not least, survival is another cause of â€Å"human competition† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.). â€Å"Karl Marx† explained that since man â€Å"enters into a conscio us relation with nature for survival†, then he or she obliges himself or herself to â€Å"produce his or her means of subsistence† which eventually leads to human competition (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).Consequences of Human Competition According to Karl Marx The following are some of the consequences of â€Å"human competition†:First of all is that it leads to the â€Å"division of society into economic classes† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.). For instance, in the â€Å"means of production†, â€Å"human competition† already exists because there are two types that exist, namely: â€Å"1) owners or the capitalists; and 2) non-owners of the means of production or the workers† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).These two types compete for ownership with regards to anything that may be utilized to â€Å"produce material needs and maintain existence† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).In addition to that, since â€Å"human competition† is highly related to the â€Å"mode of production†, it has also led to the â€Å"determination of the totality of the social superstructure† (Marx’s Theory of Human Nature: Alienation, n.d., n.p.). Simply put, â€Å"human competition† then also determines the composition of the State as well as political institutions (Marx’s Theory of Human Nature: Alienation, n.d., n.p.).

Anatomy of an e-business Essay Example | Topics and Well Written Essays - 2000 words

Anatomy of an e-business - Essay Example Now this paper will discuss about making an E-business possible. Starting one and maintaining an E-business is a difficult task. Thus, it is important to think about different things and factors that can affect your E-business in the present and in the future. (Hall, p.1) Of course there are different questions on how to pursue a preferred E-Business. The paper will try to highlight these important questions and topics. When starting an E-business one must be driven to pursue the product or service that the owner wants to. The E-business might suffer setback and losses in time and it is very difficult for anyone to recover but that is part of the cycle that one must look into. A potential investor must be able to realize that it is going to experiences losses and failure at the beginning. (Hall, p.1.) In setting up an E-business, it is assured that each is going to take huge amount of stress along the way. So, a person must be strong enough to handle stress of conducting an E-Business in order to survive in this competitive area. (Hall, p.1.) In determining the right amount of business for its needs, one must look into what a person likes and what the people demand for. It will be a good start in determining what type of E-business to conduct. The paper will now present several suggestions in choosing the right E-business. Venturing in a Bookkeeping E-Business If one is adept in this field, then this might be a good venture. In a bookkeeping business, one must be knowledgeable enough in keeping spreadsheets and doing accounting with adequacy and reliability. (Bregman, p.1) Ensuring customer satisfaction in the facilitation of this E-business, assure steady profits and flow of customers. Offering a consultancy E-business Many industries right now are relying on consultancy firms over the internet. Thus, if a person is adept in this field, then maybe this can be a great start in starting a consultancy E-business firm. It has been reported that there is an increasing demand for consultancy firms online as technological advancement enables communication in various boundaries possible. (Bregman, p.1) It has been reported that in the United States alone, consultancy firms online are earning profits of $ billion dollars. (Bregman, p.1) Maybe it is good thinking about joining the competition in the consulting industry. However, a consulting industry would require a thorough understanding of the client company and can give the ample information that the company needs to have in order to achieve in this E-business endeavor. (Bregman, p.1) Important Elements in Starting E-business As the paper had mentioned awhile ago, venturing in an E-business is not a bed of roses. One must be able to understand that there are risks involved and one must be strong enough to be able to survive. The first one is having a good plan ahead for the business. (Reveron, p.1) This will be elaborated in the next section of the paper. The next element is having the passion to start, continue and finish the jobs that are given. (Reveron, p.1) Having this in background, then you are now capable of venturing to the huge market of E-Business. Creating the Business Plan After accepting that

Book Review Essay Example | Topics and Well Written Essays - 1000 words - 1

Book Review - Essay Example The intended audience is quite broad, as the author strives to encompass individuals who would like to improve their communication skills and interpersonal interactions beyond verbal communication. Components of the book are factual and the author’s presentation of the material was not technical as evidenced by her informal writing style. One will also find a mixture of information and opinion, along with many examples from authentic or imagined situations. The book is well structured, with an introduction, nine chapters and a plethora of references at the end. The chapters have general titles and are succinctly and sequentially presented into mini sections Author’s Purpose The use of the word â€Å"Power† in book’s title gives away the author’s tendency to see body language as a technique for enhancing a person’s ability to control the world, and other people, through body language. I strongly confirm the position that the author used social engineering methodologies to illustrate her points of view relative to the power of body language. Through anecdotal stories, the author demonstrated how she â€Å"helped† people to change their personal presentation style. There seemed also to be a bias towards creating certain conformity, especially for women. For example, the case study of â€Å"Cindy† who preferred wearing â€Å"tight suits and stilettos† (p. 14) and was transformed in two or three weeks from â€Å"overdone office floozy to striking young professional† (p. 14). This stereotypical language betrays a tendency in the book to dramatize and over-simplify, and for my own professional purposes, I would be much more accepting and respectful of the choices people make in their own non-verbal language. The book also has a tendency to make general judgments about a person’s appearance such as â€Å"In today’s world having yellow teeth is like dying a slow social death†¦Ã¢â‚¬  (p. 230). There may be reasons such as illness, medication, poverty and/or depression which can contribute to an individual’s appearance falling outside of the â€Å"ideal† professional look. Also, it appears that the author spoke in generalities and may have minimized medical conditions and/or multi-cultural values and norms contributing to an individual’s appearance or body language. The author implies that transformation is within reach of every reader. For many people who are overweight or underweight, older than average, living with disability or any number of other physical and social challenges, this is too simplistic. Just advising people to â€Å"lose the weight† and pointing out that â€Å"a landmark Harvard study found that overweight women earn an average of $6,710 less a year than women who are not overweight† (p. 215) could actually be a harmful reinforcement of social prejudice. These observations show that the author wants to pro mote a particular and rather elitist view of body language as an extension of a dominant and successful personality. This may reflect a preoccupation with the worlds of media and business, and this means that the purpose of the book is to address issues in these areas, rather than in general educational or therapeutic contexts. Personal Reaction I found this to be an interesting book; with many useful tips, but at the same time I did not warm to the author’s style. The breezy and casual tone suggested to me that the author

Charles I Essay Example | Topics and Well Written Essays - 1500 words

Charles I - Essay Example full term at the helm of the throne, and the conflicts that characterized his term, emanating from his perceived loyalty to the Catholicism, leaving the Protestants to feel aggrieved. The conflict with the parliament soared so high to the point of having the structure of leadership change after his execution and the parliament ruled without the monarch, when fifty-nine among the commission of judges signed a death warrant and committed him to be executed (Hibbert, 273). While covering the life story of Charles I, the book has also sought to give the backgrounds that led the King to act in the manner he acted in different situations of his leadership, seeking to create a full understanding of the life and the circumstances that surrounded the life of the King. This book covers an important aspect of the history of England, most especially by delving deeply into the aspect of the conflict between the parallel systems of leadership; the monarchial system and the parliamentary system. Additionally, the book covers the core of the emergence of a constitutional monarchy while also highlighting the role that religion has played to influence the politics of England throughout its history. Thus, this subject needs to be covered, so that it can create deeper insights into the history of the conflicts between parliamentary system and the monarchial system and the reason as to why the two parallel system works in present day without much of a conflict. Through this subject, the history of religion and religion conflicts also will be understood, thus creating an understanding of religion and how it has shaped religion, thus enabling an appreciation how things work the way they work in present day. The thesis of this book points to the idea that; Charles I was not suited to the throne when assessed by his physical appearances, and neither was his father King James. Because of the negative things that he was perceived to have done to some people, which deprived them of their

Strategic Management in Tourism, Sports and Event Case Study

Strategic Management in Tourism, Sports and Event - Case Study Example Sports industry has grown considerably due to the growing interests related to games, health and fitness. Focusing on this aspect, the case study intends to reveal ways of doing business in light of increased environmental concerns for a popular sport organisation namely Manchester United Football Club. Besides, the case study also discusses various growth strategies that can be used for Manchester United to expand the business. Corporate Social Responsibility In the context of strategic management, corporate social responsibility (CSR) is significantly influencing the business at an alarming rate. CSR is linked with core business objectives and core competencies and it can provide positive financial yields for Manchester United along with facilitating it to create a positive environmental impact in the world (McElhaney, 2009). New Ways of Doing Business In current business context, environmental problems such as climate change create an impact on every aspect of the economy and sports industry is no exception. Sports business is potentially an environmentally sensitive segment and is likely to be impacted by climate change. In present days, there is an increasing awareness about certain environmental issues such as greenhouse gas (GHG) emission, carbon emission, energy consumption and waste management among others (The Higher Education Academy, 2008; Carroll & Shabana, 2010). CSR Initiative Optimal for Manchester United The corporate trend towards CSR signifies substantial prospects for Manchester United to capitalise on pervasive demands of sports along with the financial strength of the business (Manchester United Limited, 2011). In order to understand the most optimal CSR initiative for an organisation, first there is a need to make an internal analysis such as SWOT. Appendix 1 and 2 shows the SWOT analysis of Manchester United and the SWOT analysis with the aid of Weighting/Ranking System. Concerning the internal aspects of Manchester United, it can be stated that the organisation possesses a number of ways for positioning the CSR strategies. For instance, it can make progression towards accomplishing profit objectives by of its involvement in sport related or spectator services along with developing partnerships with other organisations in an attempt to advance CSR programs (Smith & Westerbeek, 2007). Clear CSR Leadership Position In order to be comp etitive in present day’s business environment, organisations must constantly innovate and observe the activities of the competitors. Manchester United has corporate responsibility to ensure safe and healthy atmosphere and is committed to maintain sound environmental performance by constant maintenance of environmental management system (Akesson, 2010; Breitbarth et al., 2011). Strategic Group Analysis of Sports Industry Strategic group is a concept which is used to classify groups of organisations within similar industry, having similar business models (Reger & Huff, 2010). The following figure will show the strategic groups in the United Kingdom sports industry with reference to football segment. Aspects such as extent of branding and number of market segment served have been used for demonstrating the strategic group of Manchester United. According to the above figure, the key competitors of Manchester United in the Asian market are Arsenal Holdings plc, Chelsea and Liverpo ol Football Club (Henry, 2008). Arsenal and Chelsea have focused on Asian participation being through academies and programs while Liverpool is focusing on Indian market for opening of its own academy (Chelsea, 2013; The Arsenal Football Club Plc, 2011; Eurosport, 2013) Growth Strategy for 2014 to 2015 Business growth for an organisatio

Bristol 2015 Green Capital of Europe, impact report Essay

Bristol 2015 Green Capital of Europe, impact report - Essay Example London, UK: Penguin Books 10 Simpson, R. and Zimmermann, M. 2012. The Economy of Green Cities: A World Compendium on the Green Urban Economy. London, UK: Springer Publications 11 Introduction Following the recent alarming rate of global warming and subsequent climate change, there has been increased calls and even introduction of new national and international policies that aim at ensuring individuals, organisations both for profit and non-profit engage in practices that are environmentally friendly and do not endanger climatic conditions nor increase the rate of global warming (McKibben, 2012). Equally, to promote these initiatives of environmental conservation various awards have been introduced in order to recognize the individuals, organizations, government agencies, and places that promote eco-friendly practices, which greatly contribute towards a reduction of global warming and even the damaging effects of climate change (Simpson and Zimmermann, 2012). One such award is the Eur opean Green Capital Award that is normally awarded to a European city, which has proven beyond doubt that it has promoted and instituted eco-friendly practices within the city and this are demonstrated by the actions of the city residents as well as the organizations that operate within the city including the government agencies and departments. Cohen (2011) added that the European Green Capital Award is normally issued as a reward to the efforts that have been made within the chosen city in improving the economic and environmental conditions, and even the quality of life for the urban dwellers. This present paper is an impact report on the award that was issued to Bristol City for the year 2015 by the European Green Capital Award. The report is divided into a three part series of which the first part analysis the key aspects of corporate social responsibility on a business framework that incorporates economic, social, and environmental issues. The second part details on how McDonal d’s Restaurant, which is located in Bristol show evident of triple bottom line in its practices and how generally the European Green Capital Award encourage business managers to embrace more initiative in keeping with the triple bottom line. The third part of the report details on the operational benefits that are sought and achieved from the evidence gathered from McDonald’s restaurants that have been scrutinized from the parameters of triple bottom line. Part 1 Triple Bottom Line With reference to the writings by Louiseize (2006), he wrote that the triple bottom line was developed as a framework for measuring the concept of sustainability within organizations. Jeurissen (2000) on his part stated that the triple bottom line is an accounting concept that not only measures the traditional accounting figures such as profits, shareholders’ value, and return on investments but rather it spans further to measuring the social and environmental aspects of an organizati on. Savitz (2012) stated that the triple bottom line concept provides a perfect framework for calculating the level of sustainability of a business, which is calculated basing on three factors that are classified as profits, people, and the planet. Whilst calculating the triple bottom line, Epstein (2008) stated that there is no defined standard of measure that is universally accepted, this is

Learning Team Trends and Conditions Paper Essay Example | Topics and Well Written Essays - 750 words

Learning Team Trends and Conditions Paper - Essay Example These ailments account for almost 66% of the deaths that occur annually in the United States. The population of Washington D.C. during the day, according to statistics, is roughly one million persons. Such a huge population definitely needs to be fed as people go about their businesses. Most of the population in the city survives on unhealthy foods such as snacks, fast food and soft drinks in spite of their desire for healthy diets. The main factors that drive this trend are cost, convenience, and lack of better alternatives. Better stated, many people believe fast foods are cheaper and easily accessible in the urban setting. In many cases, people who go for healthy foods in restaurants find it inconveniencing having to wait for the food to be prepared. It is in consideration of these factors that we see an opportunity in vending well prepared organic foods using vending machines in the populous city. The following sections of the paper will discuss the demand for healthy diets, the government’s stand on health foods, customer demands, and market access for products. The Private Sector Market trends and conditions in the private sector reflect a growing demand by consumers for healthy food choices. Proper nutrition and healthy food choices are currently the top meal planning priorities for Baby Boomers (Forbes, 2013). Over 60% of adults in the United States are medically obese. The personal and business costs exceed $195 billion in the United States. Several of the primary concerns related to healthy food choices involve time and cost. For many consumers, health foods are difficult to purchase while traveling or at work. Many consumers are forced to eat unhealthy processed foods out of necessity rather than by choice. Placing a vending machine containing healthy foods in the workplace, school, hospital, or public transportation environment can help to alleviate that issue. Many consumers also believe that healthy foods are more expensive than unhealthy f oods, but that is incorrect. A recent study by the United States Department of Agriculture demonstrated that eating health foods is less expensive than eating unhealthy foods (Carlson & Frazao, 2012). Market trends for new businesses indicate a growing focus on healthy food choices. One recent example includes the iPhone app-based business called the Eatery, which allows consumers to rate food and analyze personal eating habits to understand better their individual strengths, weaknesses, and areas in the diet ripe for improvement. Within six months of release, consumers from 50 countries had contributed over 7.68 million food ratings, demonstrating a significant trend in consumer demand for healthy foods (Forbes, 2013). The Government Sector There are tax and government advantages for operating a green vending business in the United States. First Lady Michelle Obama has worked tirelessly to fight childhood obesity in recent years. It has been her goal to create access to healthier f ood options in areas where 40% of the residents have low incomes (U.S. Department of Health and Human Service, 2010). The

Evidence of Marketing Failure Essay Example | Topics and Well Written Essays - 1750 words - 16

Evidence of Marketing Failure - Essay Example The researcher states that it is essential for each and every brand to undergo a sophisticated marketing strategy and execute the same so that the customers become brand loyal. However, it is to be noted that if brands fail to do marketing in an adequate manner and if there is any loophole in the marketing process, then this may lead to drastic fall of the brand. In this regard, there are certain brands in the world that have undergone certain marketing strategies and has drastically failed. Simultaneously, this has significantly affected the brand image of the organization and hence, incurred a tremendous amount of loss. Throughout the world, there have been several pieces of evidence of marketing failures that have taken place in the recent times. This is prominent because of the lack of understanding of the consequences of the marketing strategy. There also have been cases regarding lack of adequate implementations of the strategy that has led to marketing failures and hence, resu lted in the drastic fall and loss to the organization. Marketing failure can be significantly observed in case of New York Times in December 2011. In this regard, the New York Times on that period was about to sent an email to all the customers, who were about to cancel their subscription from New York Times. The email contained about some of the added facilities and discounts from them so that the organization retains those customers in the long run. The email was required to be sent to 300 of such customers. The task was given to one of the employees of the organization. Unfortunately, the employee unintentionally delivered the email to 8 million customers. Due to this 8 million of the customers demanded a discount. It has resulted into a chaos within the organization and all its stakeholders. However, the employee and the organization had taken apologies for sending such kind of emails to its customers.

Presumption of Innocence Essay Example for Free

Presumption of Innocence Essay In a court of law everyone is presumed innocent until proven guilty by a judge and/or a jury consisting of their peers. This is the basis of the presumption of innocence clause. There are many cases that we can look at in order to provide a detailed explaination to this clause. The one the we will review in this paper is the Casey Anthony case. This is a perfect case to review for this cause. The Presumption of Innocence clause involves the fifth and fourteenth ammendments which will be further explained. When we are dealing with people or are thought to be guilty of any crime we need to remember this clause and give them the benefit of the doubt that they actually did not commit the crime until we can prove that they actually did. This paper will discuss all of these things and more to provide people with a better understanding of the Presumption of Innocence clause. Presumption of innocence is defined as â€Å"the government always has the burden to justify its use of power even against people who turn out to be guilty.† (Samaha,p481) This basically means that it is the prosecutions responsibility to present evidence and to convince a jury that a criminal is guilty of the crime in question. A suspect in any crime should be considered innocent until proven guilty in a court of law. When a person is arrested we automatically assume that they are guilty of whatever crime they have committed but have you ever seen someone get arrested and be released after their trial was over because a jury found them not guilty? I believe everyone has witnessed this occurance. We may not like to discuss it but they Casey Anthony case is a big case that deals with this. Casey Anthony  was arrested and tried for the murder of her daughter Caylee Anthony in 2008. Evidence used to detain Anthony included a nine inch piece of hair obtained from the trunk of Anthony’s car, a prestigious scientist found an abundant level of chloroform in the trunk of Anthony’s car, The piece of hair found in the trunk was proven to be that of Caylee Anthony as well as proven to be that of a postmorteum Caylee, and a rare kind of duct tape that was found on Caylee’s body was also found within the Anthony family garage. There was so much evidence proving her guilt but a jury found her not guilty due to lack of hard evidence. The jurors for this case wanted more evidence against her that they did not receive from the prosecution, in which is the reasoning behind finding her not guilty. Personally I think she did kill her daughter or had some part in the killing. Again that is my personal opinion but some people think she is definitely innocent. There is never a sure way of knowing whether or not that person is guilty unless there is hard evidence to prove it or the criminal was caught in the act and everything has to be right on point. I do not think that there is ever going to be a sure way to prove a person guilty upon their arrest because in order to do so we would have to honestly have a group of peers look upon any given case and say that the person is definitely guilty. Again that will never happen! The only crimes that I believe is an absolute guilty is driving while intoxicated or knowingly driving with a suspended or revoked license. There is really no way in being innocent when you are caught for these crimes. All in all just about everyone that gets arrested should be considered innocent until proven guilty in a court of law. References Samaha, J. , 2011, Criminal Law (Tenth Edition), Wadsworth Cengage Learning Summary of Casey Anthony Murder Trial, 2011, The Caylee Daily

Rights of Children Essay Example for Free

Rights of Children Essay Childrens rights are defined in numerous ways, including a wide spectrum of civil, cultural, economic, social and political rights. Rights tend to be of two general types: those advocating for children as autonomous persons under the law and those placing a claim on society for protection from harms perpetrated on children because of their dependency. These have been labeled as the right of empowerment and as the right to protection. One Canadian organization categorizes childrens rights into three categories: Provision: Children have the right to an adequate standard of living, health care, education and services, and to play and recreation. These include a balanced diet, a warm bed to sleep in, and access to schooling. Protection: Children have the right to protection from abuse, neglect, exploitation and discrimination. This includes the right to safe places for children to play; constructive child rearing behavior, and acknowledgment of the evolving capacities of children. Participation: Children have the right to participate in communities and have programs and services for themselves. This includes childrens involvement in libraries and community programs, youth voice activities, and involving children as decision-makers. [15][16] In a similar fashion, the Child Rights Information Network, or CRIN for short, categorizes rights into two groups:[17][18] Economic, social and cultural rights, related to the conditions necessary to meet basic human needs such as food, shelter, education, health care, and gainful employment. Included are rights to education, adequate housing, food, water, the highest attainable standard of health, the right to work and rights at work, as well as the cultural rights of minorities and indigenous peoples. Environmental, cultural and developmental rights, which are sometimes called third generation rights, and including the right to live in safe and healthy environments and that groups of people have the right to cultural, political, and economic development. Amnesty International openly advocates four particular childrens rights, including the end to juvenile incarceration without parole, an end to the recruitment of military use of children, ending the death penalty for people under 21, and raising awareness of human rights in the classroom. [1] Human Rights Watch, an international advocacy organization, includes child labor, juvenile justice, orphans and abandoned children, refugees, street children and corporal punishment. [19] Scholarly study generally focuses childrens rights by identifying individual rights.

A Strong Corporate Brand Communications Essay

A Strong Corporate Brand Communications Essay 3. Explain how you might involve stakeholders in the development of a corporate brand, drawing on at least two instrumental approaches to stakeholder management and incorporatingunderstandings of authenticity in your answer. How would you evaluate the success of their involvement? â€Å"A strong corporate brand acts as a focal point for the attention, interest and activity stakeholders bring to a corporation† (Hatch and Schultz, 2001, P 1046). This essay will suggest that strategies to develop strong and sustainable relationships with stakeholders should at the heart of a brand development strategy that is focussed on enhancing reputation and ultimately the sustainability of a company. It will explain how analysis of stakeholder groups is critical to the success of this process. Two instrumental stakeholder tools will then be used to illustrate how such information may be gathered. The essay will then go on to explain that the information garnered from such an analysis could be used to inform stakeholder engagement strategies and the overall brand development strategy. The essay will conclude with a discussion about how issues with authenticity could jeopardise the development of these relationships and how, in the light of such problems, you can measur e the success and strength of such relationships in order to inform future efforts. Although this is not an essay exploring theories around the process of brand development, it is however important to begin by defining what is meant by a corporate brand if we are to understand how relationships with stakeholders can help in its development. My understanding of corporate branding is highly influenced by the work of Hatch and Schultz (2001) and (2003) and Schultz (2005) who describe a brand as a mindset that captures the essence of an organisations identity and what it stands for. They promote the idea that the focus of building a successful brand should be on developing relationships with all stakeholders, engaging them in defining who the organisation is and what it aspires to be( Hatch, 2005). Corporate branding can be best described as the process of creating, nurturing and sustaining mutually rewarding relationships between company, its employees and external stakeholders (Hatch and Schultz, 2001 and Schultz, 2005).By developing these relationships an organisatio n will be able to understand any incoherent parts of the brand that are weakening development efforts to achieve business goals (Hatch and Schultz, 2003). â€Å"When corporate branding works, it is because it expresses the values and /or sources of desire that attract key stakeholders to the organisation and encourage them to feel as sense of belonging to it. It is this attraction and sense of belonging that affects the decisions and behaviours on which a company is built. A strong corporate brand taps into attractive force and offers symbols that help stakeholders experience and express their value and thereby keep them active† (Hatch and Schultz , 2003, p.P1046). It not just theorists such as Hatch and Schultz (2001) that believe stakeholder relationship building activity is key is achieving a strong corporate identity. In the field of Corporate Communications Cornelissen (2004) stated that developing strong and sustainable stakeholder relationships can establish favourable corporate images and reputations will get these groups to behave in a way that furthers the organisations businesses objectives, such as getting customers to make a purchase or successfully convincing investors to grant financial resources. This essay draws on the research above as a foundation for arguing that the development of relationships with stakeholders should be at the very heart of any successful brand strategy. But how should one begin developing these relationships? The start of constructing any strategy involving the development of relationships with stakeholders should begin with an analysis of who they are, the nature of their stake and the values and beliefs underlying their own decision-making processes (Friedman and Miles, 2006). â€Å"In particular, the compatibility or incompatibility of values, identities, and belief systems between managers in focal organizations and stakeholder decisions-makers, and between different stakeholder groups† (Friedman and Miles, 2006, p.133). Starting from the point that the characteristics of stakeholders need be ascertained before any strategies for engagement pursued it is important to find the tools that allow us to do this. Cornelissen (2004) suggests two possible tools to help with this process: stakeholder mapping and reputation research. These not only uncover the identity of stakeholder groups and their relationships with the organisation but are able to display primary relationships and the patterns of interdependence between them (Cornelissen, 2004). Let us first look at stakeholder mapping. This is an area explored by instrumental stakeholder theory, which suggests how managers should act towards stakeholders if they want to further the interests of an organisation, which can be described as profit maximization and the maximisation of stockholder value( Friedman and Miles, 2006).This type of theorising supports the ideas espoused by Hatch and Schultz (2001), Hatch and Schultz (2003) and Hatch (2005) at the beginning of the essay and for this reason we will look in depth at how two specific instrumental stakeholder theories, developed by Mitchell Angle and Wood (1997) and Frooman (1999), can help organisations get to know more about their stakeholders and how to approach them. I would like to begin with the model developed by Mitchell Agle and Wood (1999) which suggests that different strategic responses to stakeholders can be chosen based on an analysis of the characteristics that these groups exhibit. The major contribution of this theory is its explanation of who stakeholders are and who they arent and why relationships with certain stakeholders should be prioritised over others (Friedman and Miles, 2006). Mitchell, Agle and Wood (1999) rate stakeholder groups using three criteria, power, legitimacy and urgency and the unique combination of these attributes then leads them to create seven different types of stakeholders, which vary in their level of importance to the organisation and therefore brand development strategy. Frooman (1999) supplements this work by looking at what might happen when there is conflict between a stakeholder group and an organisation and his models explains the strategies employed by stakeholders who want to change corporate policy (Friedman and Miles, 2006). Frooman (1999) suggests that during conflict power is the dominant attribute that will decide the outcome of any conflict, especially when an organisation is unwilling to compromise.   However, he does not define power in the same as Mitchell, Agle and Wood (1999). Instead of power through coercive, utilitarian or economic means (Mitchell, Agle and Wood, 1999), he believes power is defined by resource dependency theory (Frooman, 1999), as made famous by Pfeffer (1972) and Salancik (1979).   Pfeffer (1972) and Salancik (1979), cited in Friedman and Miles (2006), suggest that that it is a companies dependence of external stakeholders for resources that will determine stakeholders power and how they will use it to force their claims to be addressed. Using this as the basis of his thinking Frooman (1999) created a four way model of usage (continues to provide a resource but with strings) or withholding (where a stakeholder group withholds a resource) strategies, which can be executed directly or indirectly, when dependency of the stakeholder resources is low. Using both these two models you could start to create a picture of the identity of stakeholders, the nature of their stake, how to prioritise them and how they would behave when in conflict with the firm. But according to Cornelissen (2004) what is equally important to do at this analysis stage is to identify what reputation the organisation has with the groups you have identified. Although he doesnt present a theoretical model to achieve this he does suggest using practical quantitative and qualitative research techniques, such as focus groups. The result of this work will give the organisation a good idea of what stakeholders think of the organisation and how this matches with the organisations own views of its identity (Cornelissen, 2004). This would then suggest that an organisation uses the knowledge gained during the entire analysis phase to inform the development of focused stakeholder relationship programmes and the brand development strategy as a whole. Cornelissen (2004) suggests that the stakeholder analysis will help organisations understand whether current strategy is capable of dealing with the needs of current stakeholders and, if so, if the suggested direction proposed will deliver the desired results. From here the organisation can decide which stakeholders to address and develop engagement strategies that either change or consolidate their present position with them, according to any mismatches found. A similar process can be used in relation to the brand strategy. Hatch and Schultz (2001) explain that the images stakeholders have of who a company is and what it stands for can become part of what they can the strategic envisioning process. They suggest that the present views, behaviour, values and identi ties of stakeholders are likely to effect the direction of desired change and strategic vision of the organisation. Whether the results of the stakeholder analysis support the organisations current identity can have serious effects on any subsequent strategy as without such alignment efforts could be perceived as inauthentic Hatch and Schultz, 2003). At this point I would like to highlight how the issue of authenticity can affect an organisations assessment of its strategic options. ‘To be authentic commercially is to tap into the ‘geist of a particular group of people so that you, or the claims you make are accepted, trusted, and the consumers you appeal to are convinced (Fachet, 2009). Therefore, stakeholders ‘geist, which should have been identified during the stakeholder analysis, needs to be reflected in the core elements of a brand development strategy if stakeholders are going to engage with the organisation and carry out the desired behaviours needed by the organisation. Authenticity is the opposite to counterfeit and in an increasing unreal world consumers purchase based on how genuine they perceive an offering to be (Gilmore and Pine, 2007). Without this alignment between stakeholder expectations and the brand strategy, efforts are likely to be seen as inauthentic and therefore desired behaviours not o ccur. There is also a second but equally important aspect of authenticity that should be discussed at this stage within the planning process and that is whether the brand development strategy and the values promoted within it match the experience the stakeholder will have of the product, the service or the culture within the organisation. Edwards (2009) explains that authenticity is both communicated by an organisation as well as attributed by the consumers who digest this communication. Therefore, if the brand promise doesnt match reality then an organisation may be danger of being seen as inauthentic. Representation is likely to result in communications and products and the symbols that represent them that arent connected to their original context and by definition inauthentic (Goldman and Papson, 1998, cited in Edwards, 2009). To give an example, if a product or service is positioned as specialist when in reality it is not and the staff are presented as specialists when in fact their kn owledge is just around average then incompatibilities occur and the brand could be perceived as inauthentic. A perceived lack of authenticity is just one of the issues that could affect a brand and therefore it is important that all stakeholder relationships and brand development strategies are continually assessed to determine their impact. Cornelisson (2004) states that tracking and evaluation should be the final element of any strategy, showing how efforts have progressed the organisations goals. In light of what has been discussed in this essay the suggestion is that this should be done in two parts; a brand audit to find out what the brand actually stands for and an analysis of the extent and quality of stakeholder relationships. Keller (2008) developed a model for a brand audit which takes place in two parts; a brand inventory and the brand exploratory. The brand inventory is basically research into what a brand says it is and the exploratory finds out what stakeholders say it is. His model brings these elements together to show the difference between current brand experience and brand promise, if there is any. But equally important is an assessment of the quality of the relationships an organisation has with its key stakeholders. Many theorists have developed criteria by which to assess quality and extent of stakeholder relations, including Strong, Ringer and Taylor (2001), Zoller (1999) and Zadek and Raynard (2002).   However this essay would like to look at unusual approaches that arent covered by the theorists above; the principles developed by the Clarkson Center for Business Ethics (1999) and the Ladder of Stakeholder Engagement (Friedman and Miles, 2006). Firstly to the principles set out by the Clarkson Center for Business Ethics (1999). Researchers at this centre developed a list of seven principles of good stakeholder relations, beginning with recognising stakeholders and ending with acknowledging conflicts between their roles as corporate stakeholders and their legal and moral responsibilities to stakeholders. These principles are highly respected within literature on the subject and could therefore provide a useful guidance document for businesses (Friedman and Miles, 2006). It is for this reason that this essay suggests they would be a useful day to day tool to assess quality of engagement, offering guidance for how organisations can continue to improve practice. In contrast (Friedman and Miles, 2006) developed a 12 rung ladder of engagement that looks at the quality of stakeholder relationships from a stakeholder perspective. On the very bottom of the ladder is manipulation and at the very top is stakeholder control. â€Å"This can be used as a guide to match intention and what approach to use as well as moderating intention with the degree of influence that stakeholders have†. (Friedman and Miles, 2006). As demonstrated in this essay strong and sustainable relationships with stakeholders should be at the core of a brand development strategy. Their views and interests should be taken into account throughout every phase of the brand development strategy process; including the analysis, goal setting, and evaluation. Such consideration and engagement will help the brand to successfully enhance its reputation with these groups increasing the likehood of them carrying out the actions desired by the company. References Cornelissen, J. (2004) Corporate Communications: Theory and Practice. London. Sage Publications Ltd. Clarkson Center for Business Ethics (1999/2002) Principles of Stakeholder Management. Toronto: University of Toronto. Reproduced in 2002, Business Ethics Quarterly, 12/1: 256-64. Fachet, N (2009,) Authentic communications: Breaking the halo of distrust [Internet blog].Available from: http://text100.com/hypertext/2009/06/authentic-communications-breaking-the-halo-of-distrust/> [Accessed December 2009]. Friedman, A. and Miles, S. (2006) Stakeholders: Theory and Practice. Oxford, Oxford University Press. Frooman, J. (1999) Stakeholder influence strategies. Academy of Management Review, 24(2): pp.191-205. Gilmore, J.H. and Pine II, B. J. (2007) Authenticity: What consumers really want. Boston, MA. Harvard Business School Press. Cited in: Edwards L. (2009) Authenticity in Organisational Context: Fragmentation, Contradiction and Loss of Control.   In: Proceedings of the 59th Annual International Communications Association Conference, May 21-25, 2009, Chicago, USA , Ill, pp 1-15. Schultz, M. (2005) A cross disciplinary perspective of corporate branding. In: Schultz, M., Antorini, Y.M. and Csaba, F.F.   (2005) Corporate Branding: purposes, people, processes: towards the second wave of corporate branding. Denmark. Copenhagen Business School Press, pp. 23-57. Hatch, M. and Schultz, M. (2001) Are the strategic stars aligned for your corporate brand? Harvard Business Review, February, pp. 128-134. Hatch, M and Schultz, M (2003) Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), pp.1041-1064 Keller, K.L. (2003) Strategic Brand Management-Building, Measuring and Managing Brand Equity. 2nd ed, New Jersey. Prentice Hall. Mitchell, R.K., Agle, B.R., and Wood, D.J. (1997) Towards a theory of Stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22(4), pp. 853-86. Pfeffer, J. (1972). Interorganizational Influence and Managerial Attitudes. Academy of Management Journal, 15, pp. 775-790. Salancik, G.R. (1979). Interorganizational Dependence and Responsiveness to Affirmative Action; The Case of Women and Defense Contractors. Academy of Management Journal, 22/2, pp. 375-394. Strong, K.C., Ringer, R.C. and Taylor, S.A. (2001)THE* Rules of Stakeholder Satisfaction (*Timeliness, Honesty and Empathy). Journal of Business Ethics, 32/3. Pp. 219-230. Van Riel, C (1995), Principles of Corporate Communication. Hertfordshire. Prentice Hall. Zadek, S. and Raynard, P. (2002) Stakeholder Engagement: Measuring and Communicating the Quality. Accountability Quarterly, 19, pp.8-17. Zoller, K. (1999) Growing Credibility Through Dialogue: Experiences in Germany and the USA. In: Charter, M. and Polonsky, M.J. (eds.), Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield. Greenleaf Publishing, pp.196-206.

The Tiger and The Lamb Essay -- William Blake Poems Poetry Writers Ess

The Tiger and The Lamb The Tiger and The Lamb were both poems by William Blake. In this essay I am going to compare the two poems. Blake, as a child, was an outcast and didnt have many friends. He was educated at home by his parents and found sociability difficult. His family believed very strongly in God but did not agree with the teachings of the church. During his lonely hours, Blake often read the Bible. He had a lot of free time to think about ideas, reflect on life and to strengthen his imagination. You could find a lot of biblical discourse in his poems. By the time he was an adult his imagination allowed him to create vivid poetry and paintings; finally sending him mad. Blake published two very famous books of poems called Songs of Experience and Songs of Innocence. Poems from the Songs of Experience are about God, who brought evil and suffering into the world. The poems from the Songs of Innocence are about the redemptive God of the New Testament, namely Jesus. The Lamb is from the Songs of Innocence and The Tiger from the Songs of Innocence. The Lamb is the contrasting poem to The Tiger. The main question that I feel Blake is asking in the two poems is, how can the same God make such a vicious creature but also make such an innocent animal? In The Tiger, God is strong, dark and sinister. He is described as a dark blacksmith, as the following quotation indicates, What hammer? What chaindare its deadly terrors clasp? This quote comes from the end of verse four. The mention of tools and the dark description at the end gives the reader an image of God working in a hot and fiery hell. This image would have reminded readers of the factories associated with the Industrial Revolution. Blake, in verse four uses question... ... Blake describes, Burnt the fire in thine eyes. The word fire, like hell, suggests hot and sweaty. India, the origin of the tiger, is hot and sweaty. The lamb brings a mood of calm, reassuring and happiness as Blake shows By the stream and over the mead. Sheep filled fields and streams appear dreamlike and convey a sign of hope. A sign of hope because while the Industrial Revolution was taking place, open fields were disappearing, smoggy factories multiplied. This particular imagery by Blake, I find to be very effective. Many People believe that The Tiger is mysterious and feel that too much analysis of will spoil the impact of the message. I personally feel that it was asking one question; Did he who made the Lamb make Thee? The Lamb, I feel can be a simple childrens poem or an English professors work. Either way, I still enjoyed reading and analyzing these poems.

The Athenian and American Systems of Government :: essays research papers fc

Athens of ancient Greece had perhaps the most advanced system of government of the ancient world. The system of Athens was called a Democracy. That is, every citizen voted on everything. People have claimed that the United States is also a Democracy. This is not true. The government of the United States is a Constitutional Republic (Every). United States citizens vote for representatives, who then vote on the laws. They themselves are limited by a constitution. Democracy is a flawed government system. The Constitutional Republic is also flawed, however, it is better at safeguarding individual rights, when applied correctly. Therefore, a Constitutional Republic is a better system than a Democracy.   Ã‚  Ã‚  Ã‚  Ã‚  Athens was one of the largest Greek city states. (Stockton, 4). It was about one thousand square miles (Stockton, 4). Athens was founded in the 8th century BC (Muller). It was at first ruled by the college of archons. (Muller). After a term of one year, the archons became members of the Council of Elders (Muller). The people had a voice in the popular assembly, the Ekklesia (Muller). However, it did not have real power until 600 BC. By then, it was an established institution of Athens (Muller). It became the central policy making body in the 5th century. There were two main governmental bodies, the Assembly and the Council. (Acropolis). The Assembly was responsible for policy making. (Acropolis) The Council was responsible for administration and implementing the Assembly’s policies. Not everyone could participate in Athenian politics. Slaves, resident aliens, and women were excluded.   Ã‚  Ã‚  Ã‚  Ã‚  The main architect of Athenian law was Solon. It is unknown when Solon was born. He died in 559 BC. (Plutarch). Solon allowed everyone to participate in court (Stockton 19). He created a code of laws based on justice, balance, and good order (Muller). Solon abolished the practice of debt bondage (Muller). Solon created the Council of 400 (Boule), and a court called the Heliaia. (Muller) Solon divided Athenians into classes in accordance with their income (Plutarch). The lowest class, the thetes, was ineligible for election to office (Plutarch). However, they could still come into the assembly and act as jurors (Plutarch). The other classes, from lowest to highest, were zeugits, hippies, and pentakosiomedimnoi (Muller).   Ã‚  Ã‚  Ã‚  Ã‚  Solon’s laws were obscure and ambiguous (Plutarch). The court, therefore, and wide powers of interpretation. This gave a significant amount of power even to the thetes. Before a matter could be submitted to the public for vote, it had to be approved by the Council of 400 (Plutarch).

Conjectures and Refutations by Sir Karl Popper :: Science Sir Karl Popper Scientists Essays

Conjectures and Refutations by Sir Karl Popper In a broad sense science is a systematic quest for knowledge. With this working definition in mind one can see that many areas of human endeavors could qualify as science. Therefore, Popper attempts to find a point of demarcation between science and psuedo-science. "Is there a criterion for the scientific character or status of theory."(1) The most widely accepted answer to this problem Popper says is induction and empirical method. At this point I find it necessary to define these two terms. One, the idea of induction as it is used in this context is the process of deriving general principles from particular facts or instances.(2) Two, the empirical method is basing an idea on observation or experiment or an idea guided by practical experience and not by theory.(3) The most notable contributor to modern thinking about these two concepts was John Stuart Mill. Mill formulated proofs that he believed to characterize empirical science in his System of Logic (1843).(4) Popper believes that these two things alone cannot differentiate between science and psuedo-science. He emphasized the hypothetico-deductive character of science.(5) Whereby scientific theories are hypothesized and statements from them can be tested. If experimentation falsifies these statements then they are refuted. However, if the statements survive experimentation then and only then can they be tentatively accepted. No theory, however well tested can be conclusively established. Popper further goes on to say that every attempt to test a theory is an attempt to falsify it. Testability is Falsifiability. At a convention of the Aristotelian Society at Oxford in 1936; Popper gave his hypothesis which was to become world famous -- "what we call scientific knowledge is hypothetical, and often not true, let alone certainly or probably true".(7) Theories are never really confirmed by experiment, they can only survive from one test to another, remaining hostage to possible disproof tomorrow. For the first part of Poppers argument I must adamantly agree. Science is a continual process through which induction and empirical method play a major part, Nonetheless, if a theory is to be scientific it must be able to be tested. It must have this component of Falsifiability! If we do not continually test ourselves and strive for reaffirmation we risk falling in to a pit of conjecture and; I would further say that any theory that cannot be falsified by either present means or by proposed means cannot be a scientific one.

Education Curriculum Essay

There is usually an existence of a gap between the objectives of a lesson and the student position and pertains the lesson intended. The teacher is duly bound to make sure that the relevant skills and knowledge contained in any lesson have appropriately been imparted into the students. The learning has to proceed in places and the cognitive skills required at each phase of learning should be clearly set down. The teacher should be in a position to convert the most important steps in the phases into a learning existing strategy. That allows the students to learn effectively the subject matter. The teacher should as well identify the requirements of each step, while taking precautions that the student should not make errors. The fundamental requirements should be presented in the foremost to allow the mastering of required skills to follow later. The current skill wise position of the student should be identified by the teacher. Guidelines in evaluation checklist The evaluation checklist has guidelines which are all important for the success curriculum instructional materials. The guidelines in the evaluation checklists are all influential towards the extent the support towards learning and towards the achievement of the required instructional objectives of learning. They include Design, procedures, clarity and efficiency. (Heinich, 2002). The content of any curriculum material should not be irrelevant. A high degree of accuracy is required to make sure the pupils minds are energy are utilized competently. The guidelines are also important in that an organized format with a logical setup of content should be achieved. The brain of the student is the most crucial resource at the moment and its utilization should be well addressed. To achieve this objective it is therefore important that the guideline in the evaluation checklist exhibits some objective which is clearly defined. This helps save time and enhances the checklist to address only the relevant and necessary objectives. The questions that need to be raised so as to achieve the right objectives are clearly put in a relevant capacity while the examples cited in the discussion have implacable meaning and they are of help to the students. The design guideline also allows that only the important part of the information is given the right emphasis and its content is not a burden to the students. The guideline is also important as to avoid impartiality when representing the objectives by coping with gender racial, religious or ethnicity biasness. This is especially significant since the learning environment is cross-cultural and each an every recipient should be comfortable with the information brought up. The guidelines are also important towards provision of currently updated and completely addressed information for the best comfort of the students. This will as well address the career fields’ needs while at the same time addressing the issues of gender and race of the participating population. The design component is also important in that it results with information from a clearly identified source that is reliable and therefore the information by itself is also reliable. Heinich, 2002). As the learners continue to acquire skills and knowledge. The guidelines should allow the students to learn. The duty of this guideline is to help p the student, achieve this as the student moves beyond the basis of leaning. Through thinking as the students learn and apply the skills simultaneously for the health of their learning activities. The cultural diversity has been earlier mentioned which is another important aspect of the design guidelines with a consistent layout. It is also with an effective design of an evaluation checklist guideline that unique learning techniques are applicable to the culturally diverse leaning atmosphere which has various categories of ability levels. The other significant importance of the design guideline is the provision of an easy assessment to teachers of the progress of the students. It also enhances a reading level that is only appropriate and specific to the target group, while also addressing only the relevant age and grade level. The other guideline is the procedure which is important in that it enhances the required interaction frequencies that make learning easier. The interactions are significantly vigorous, vibrant and active in learning the interactions out of the procedures guidelines also boosts the student’s moral for a continued learning allowing the students to master the already learnt concepts. The procedure also allows for complete and clear directions which facilitate the students to perform only the relevant tasks. Heinich, 2002). The other most important guideline of the evaluation checklist is clarity. Clarity is importance towards presenting the checklist in a clear easy to read and to understand test. The general format of the course lesson also becomes attractive to the eyes of the user the layout being easier makes learners have some relative ease to locate what they need. ( Gollnick and Chinn, 2002). All the necessary features of the content are easily navigated by the clarity guideline of checklist while the paragraphs in each section give a presentation of information clearly and accurately. There is also a consistency of clear and clean fonts. Heinich, 2002). The last and also most important guideline of the evaluation checklist is the efficiency of the guidelines By the use of efficiency, only the necessary information is included in the lessons. The efficiency guideline also allows that only the significant examples and practice items which are as numerous as possible are included in the lessons. This is very important towards helping student learn the relevant materials of the lesson (Gagiulo, 2003) A lesson of Importance The instructional materials evaluate checklist may be of crucial assistance to a teacher aiming at an a grade in such a subject such as racial assimilation. The objectives of this lesson is to assist the students identify the relative forces given to the various racial groups and a step to their immigration in the United States. Heinich, 2002). By the use of curriculum materials each resource should be used in the lesson since each carries some considerable weight towards the achievement of the overall objective. Adequacy of the Lessons in terms of the Attributes of Curricular Design: To teach the objectives already identified some instructional resources for teaching are required. The issue has raised interest in the teaching of racial discrimination in the United States. The students should be made to wholly understand the process of assimilation of minority groups overtime. To achieve these, some resources such as recent statements by the government regarding its policy in respect of national minorities would be of crucial help. Another important resource would be the historical background of all the affected citizens of that particular country. The last of the resource would probable be some website data of the number of immigrants recorded overtime in the country As regards the first resource for example, the issue of â€Å"The government presenting a report on the sorting of the minorities on its policy in respect of the national minorities† (Gollnick and Chinn, 2002). as regards the historic background, the origin and the history f every affected group can be analyzed and given. The Adequacy Of The Lessons In Terms Of The Attributes Of Curricular Design The purpose is quite clear as transmitted during the lesson presentation: This is as a result of the accurate, well organized and clearly defined design of presentation. The lesson has been supported by the necessary information required all of which has been from reliably known sources. The information has also been given with the emphasis of the most important points. (Gagiulo, 2003) The Pan balance equations are pre- Algebra is a previous lesson in the Algebra section of mathematics lesson as relates to Pan balance Equations. This is the most significant fact leading to the condition that there has been some background knowledge and information from the previous lessons. This is healthy for the student for the purpose of a good follow up and integration of the related information into the current information for a healthy learning. (Gagiulo, 2003) The lesson approaches the technique of cooperative learning some parts of inquiry and some direct instructions. Students should be made to use the previous knowledge learned in earlier lessons that are related to the current lessons for them benefit. This calls for cooperative learning whereby each students make a contribution of what is known to the students for the mutual benefits of the teacher the taught and fellow students. This is achieved through first the inquiry by the teacher to make references of the past knowledge by the students who give a direct contribution of the same as a response. ( Gollnick and Chinn, 2002). The initial ideas are used to develop more beneficial ideas. The lesson addresses a variety of learning styles and intelligence. All the possible approaches should be used for the benefit of the student. Remember that the transition between the initial steps whereby the teacher has the objectives while the student have un empty mind which should be filled by the teacher is a complex one. Styles and intelligences of all range should thus be applied to come up with the required results. Questions have been asked examples have been given illustrations of various degrees applied; direct facts from known sources cited all, aiming for some positive results. All these are resources at the disposal of the teacher and they must be used. The ultimate goal of the lesson is to make sure that students comfortably understand all the details of the lesson. It is therefore the requirement of the lesson to provide the teachers with the relevant method of assessing the level of understanding that has been affected by the project. The methods through which students answer projected questions on the lesson. The way the students answer short written questions and the way the they apply the knowledge accumulated to tackle exercise questions is a clear guide to the success of the provision by the lesson to assessment of understanding. (Gagiulo, 2003) Importance of selecting programs / lessons appropriate for students. I assessment of this issue levels of instruction development and reading, the goals of the curriculum, and the state of the student such as the disabilities must be all be considered. The importance of any program is to benefit. The recipient through the most efficient and comfortable method. No attempt should be encouraged to create further complication of the students. Therefore the instructional level for example is a good guide as to what instructions are rightful for the students. The development level of the student further guides the teacher towards the rightful resources to apply to the student. The disability status sets limits as to what practical examples should be used for the students. The reading level is a guide as to what affect the students should not be exposed to reading materials while the curricular goals should guide the teacher as to what is intended of the lesson and the final expectations. (Gagiulo, 2003) Conclusion The main aim of successful curriculum material is to achieve comprehensive learning for the overall molding of an individual in terms of skills and knowledge. This is importance for the future benefit of student the success and the teachers expect as a result of high quality of learning.

Parvovirus B19: A Different Kind of Pathogen

Blood transfusions save lives. There is no other way to put it. There is no other way to stress its importance. Without this service there would be no other way to save those who are victims of gunshot wounds, accidents that resulted in major blood loss, surgeries that require transfusion and many more medical procedures that require the availability of safe blood.As mentioned earlier blood banks have reached a level of sophistication that can assure safe blood processing, sterilisation, storage and finally transfusion. In information found in the 12th International Convocation on Immunology one can see that in the 20th century it is almost impossible to find infected blood such as those having HIV, Hepatitis B and C viruses in blood banks (C.J. van Oss, 1995).Yet, in the same convention, the delegates had to agree that there are still pathogens that could not be eliminated using conventional methods. And one of those pathogens is called Parvovirus B19, which is also known as human p arvovirus. It is therefore important to test for the presence of Parvovirus B19 in donated blood. The importance of which will be seen later as introduction of the virus to at risk patients can be fatal.Parvovirus B19According to Broliden, Tolfvenstam, & Norbeck (2006) â€Å"B19 is thought to exclusively infect humans, and shows a pronounced tropism for erythroid precursors.†Moreover, they added that with regards to infection shows a seasonal variation in temperature climates, â€Å"†¦being more common during the winter and early spring [†¦] B19 is normally transmitted through the respiratory route, but can also be transmitted vertically from the mother to the foetus, through BM and organ tranplantations, and via transfused blood products† (Broliden, Tolfvenstam, & Norbeck, 2006).A more technical description of the virus can be found in Murphy and Pamphilon’s work and the authors made the following remarks concerning the human parvovirus:The parvovirus es are one of the smallest DNA viruses that infect humans. They are very stable non-enveloped viruses that are resistant to many chemical and physical inactivation techniques. Parvovirus B19 is the only definite member of the genus erythrovirus – the virus replicates in erythroid progenitor cells (1995).In the world of Pediatrics, Katie Barnes highlights the following attributes of the virus:1.  Ã‚  Ã‚  Ã‚   Parvovirus B19 (human parvovirus) is the causative agent for erythema infectiosum or fifth disease so named because it was the fifth disease to be described with similar rashes like measles, rubella, scarlet fever and roscola.2.  Ã‚  Ã‚      It appears commonly as an erythermatous, macular, papular rash in a patient that otherwise is a febrile and well appearing.3.  Ã‚  Ã‚  Ã‚   Due to the ever-present nature of the virus, community outbreaks are common. Infection is possible throughout the year.4.  Ã‚  Ã‚  Ã‚  Ã‚   Infection can result in transient aplastic cri sis (TAC) among children with hereditary haemolytic anaemia like sickle cell disease, spherocytosis and thalassaemia or marked immunosuppression.5.  Ã‚  Ã‚   B19 infection among pregnant women has been linked to fetal infection and subsequent pregnancy loss and spontaneous abortion.6.  Ã‚  Ã‚   B19 infection is widespread and occurs worldwide. School-aged children are most frequently affected and highest incidence can be found among children between 5 to 15 years of age (2003).In addition to the above here is another facet of the virus that informs on those who are at high risk when infected with B19:[†¦] it does interfere with red cell production in the marrow; and a recipient with a compensated haemolytic anaemia may have a very abrupt and dangerous fall in haemoglobin when exposed to this virus. An immunologically impaired recipient of the virus may be unable to eliminate the virus, and severe chronic anaemia may result (C.J. van Oss, 1995).DetectionDetecting the presenc e of B19 virus in donated blood would not be an easy task. As described earlier the human parvovirus is one of the smallest DNA viruses ever found (Murphy & Pamphilon, 1995).Peterlana et al (2006) described some of the standard assays that was used for detecting the presence of B19:1.  Ã‚  Ã‚  Ã‚  Ã‚   Dot Blot Hybridization – this uses cloned viral DNA and was found to be sensitive to 104 viral particles.2.  Ã‚  Ã‚  Ã‚  Ã‚   Nucleic Acid Amplification Technology2.1 Polymerase Chain Reactions (PCR) – more sensitive than Dot Blot Hybridization assay because it could detect 100 fg viral DNA (gel electrophoresis and ethidium bromide staining and 10 fg viral DNA (hybridization).2.2 nested-PCR – a thousand fold improvement in sensitivity as compared to PCR2.3 real-time PCR – this is a fluorescence-based assay, which combines amplification and detection in a closed system and can produce quantitative results in a very short time. Real-time PCR has been repo rted to be more sensitive than conventional PCR.Schneider et al., (2005) do stand by the result of real-time Polymerase Chain Reaction procedure. This was carried out using a LightCycler – a Parvovirus B19 Quantification Kit from Roche Diagnostics.A similar approach was described by Koppelman and Cuypers that would soon be standard European practice, â€Å"†¦ testing with a quantitative PV-B19 NAT (nucleic acid amplification technology) assay† (2002).

Golden Ratio

Golden ratio ; The Definition of Beauty â€Å"Geometry has two great treasures: one is the Theorem of Pythagoras; the other, the division of a line into extreme and mean ratio. The first we may compare to a measure of gold; the second we may name a precious jewel. †Ã‚   Johannes Kepler, 1571-1630 The golden ratio is present in everyday Life. The golden proportion is the ratio of the shorter length to the longer length which equals the ratio of the longer length to the sum of both lengths. It can be expressed algebraicay like : This ratio has always been considered most pleasing to the eye.It was named the golden ratio by the Greeks. In the world of mathematics, the numeric value is called â€Å"phi†, named for the Greek sculptor Phidias. The Golden Ratio is also known as the golden section, golden mean or golden rectangle. The Golden Rectangle has the property that when a square is removed a smaller rectangle of the same shape remains, a smaller square can be removed an d so on, resulting in a spiral pattern. It is a unique and important shape in mathematics which also appears in nature, music, and is often used in art and architecture. Our human eye „seesâ€Å" the golden rectangle as a beautiful geometric form.Leonardo Fibonacci discovered the unusual properties of the numeric series, that’s how it was named. It is not proven that Fibonacci even noticed the connection between the Golden Ratio meaning and Phi. The Renaissance used the Golden Mean and Phi in their sculptures and paintings to achieve vast amounts balance and beauty. Throughout the centuries, artists have used the golden ratio in their own creations. An example is â€Å"post† by Picasso. The Golden Ratio also appears in the Parthenon in Athens. It was built about 440 B. C. ; it forms a perfect Golden Rectangle. Another example of the Golden Ratio is shown in Egyption Pyramids.Ancient Egyptions used the Golden Ratio to build their pyramids. The pyramids show one o f the first examples of using the golden ratio in architecture. The Golden Ratio was used to build these wonders of the world back in around 2500 B. C. In India, the Golden Mean was used in the construction of the Taj Mahal, which was completed in 1648. After writing this essay an interesting result has occurred. Now I see the examples of the Golden Ratio everywhere. It is like my eyes were opened whole time but didnt take any attention about those detais. And I'm glad because it changed.

Poetry Explication Essay

Sir Walter Raleigh (1552-1618) was called a â€Å"silver poet of his time because of the way he did not conform to the poet writing style of the Renaissance era. He became fairly popular with Queen Elizabeth I and was knighted in 1585. But he fell out of her good graces when he secretly married ladies without her permission. The queen locked him in the Tower of London for some time, and while he was locked up he was writing poetry. He was ultimately arrested and executed in 1618 to appease the Spanish government for some ransacking that his men did on one of their voyages through America. His works are everything from plain to somber and that is one of the main things that made him a great poet. The Nymph’s Reply  Ã¢â‚¬Å"The Nymph’s Reply to the Shepherd† by Sir Walter Raleigh has many themes and interpretations. The poem describes love and time, but the most important thing that I think it describes is â€Å"Carpe Diem† or seizing the day. The poem is a response to Christopher Marlowe’s â€Å"The Passionate Shepherd to His Love†. Marlowe’s poem describes a shepherd trying to win over the one he loves by promising her all of these earthly things, but Raleigh’s poem is the woman seemingly denying the shepherd’s advances and saying that all of the earthly things that he promised will all eventually pass away and be forgotten. The Nymph says that the only way we can be together is if youth lasted forever and their passionate love knew no time. I believe that the theme of this poem is carpe diem and the poetic elements that support that are alliteration, visual imagery, and situational irony. The first element that helps describes Carpe Diem is in the poem is alliteration. Raleigh’s use of alliteration really helps get his points across to the reader and helps the transactions be smoother. Like in the line, â€Å"These pretty pleasures might me move† (1224), Raleigh uses alliteration to almost mock the shepherd’s advances on the nymph. And also in the line, â€Å"Time drives the flocks from field to fold† (1224), Raleigh  uses alliteration to help to say that time changes everything. That is the reason why alliteration supports the theme of Carpe Diem. The only way the Nymph will accept the shepherd’s love is if they forever live in the present where they are young and passionate. The nymph does not want earthly things that will wither or sour throughout time, but rather she wants things to be eternal and stay fresh. These examples are a perfect form of Carpe Diem, and that is why alliteration helps get the main point across to the reader. The next poetic element that helps represent Carpe Diem in the poem is the imagery, more specifically the visual imagery. Raleigh uses imagery to help support Carpe Diem by showing the disadvantages of time. He shows the readers how moods change with the seasons, flowers will wither, and things grow old all through imagery. Like in the lines, â€Å"Thy cap, thy kirtle, and thy posies Soon break, soon wither, soon forgotten† (1224-1225), Raleigh helps the reader see the flowers withering through time. He even does so well as to put images in the reader’s mind of things fading away and being forgotten. When Raleigh uses imagery to diminish time he is also using it to uplift Carpe Diem at the same time. And that is how imagery helps support the theme of Carpe Diem. The final poetic element that helps support the theme of Carpe Diem is irony. And the specific irony used in the poem is situational irony. The sense of helplessness by the shepherd is apparent throughout the poem. The shepherd has to listen to the nymph deny all the things he promised her, and tell him that the only way that they can be together forever is if they can stay young forever. This is why it is situational irony because there is nothing the shepherd can do so that he and the nymph can live young forever. The best he can give her is Carpe Diem and try to live in the now while the passion is still fresh, but ultimately they could never be together forever. This sense of situational irony is why it is a perfect example of Carpe Diem. In conclusion the poem itself really displayed strong cultural values of its time period. It showed that during the time of romanticism Carpe Diem was a big thing back then. It was a great poem with many key points and I enjoyed  reading it.

Canada and World War II

This paper studies the causes of WWII and Canadas participation in the war. This paper begins with an exploration of the various causes of WWII, focusing on the rapid increase in the strength and might of fascist leaders and on economic depression. The paper then turns to the participation of Canada in the war. It looks at Canadas motivation to participate, at Prime Minister Kings policies and at specific battles in which Canadians were involved. The paper concludes with evaluations of the consequences of participation in the war for Canada. Second World War was a horrible event, which destroyed an entire generation and robbed millions of their dreams and hopes. This primary cause of this war was the rapid rise in the power and might of fascist regimes in Italy, Russia and Germany. Along with fascist power, it was the economic conditions of various European nations that gave the likes of Hitler a chance to turn their dream of world domination into a reality. This paper studies various causes of the Second World War and shed lights on Canadas participation in this war.

Intellectual Property Law in England Essay Example | Topics and Well Written Essays - 2250 words

Intellectual Property Law in England - Essay Example However, it is essential to note that the legal relationships between different objects, individuals, and the state are not easily justifiable. According to Ayn Rand (1966), he states, "patents are the heart and core of property rights, and once they are destroyed, the destruction of all other property rights will follow automatically, as a brief postscript.†1 Over the years, intellectual property has continuously changed to a widespread and significant form of ownership title. There is also the introduction of ‘Post Industrial Society’ identified in Naisbitts text Megatrends.2 This scenario has caused a strain on customs and laws that have been enacted to protect intellectual property since many industries are indulging into manufacturing and manipulation of the existing goods to enable use of information, which in turn liberates the production. The presence of immensely enhanced information-handling technologies combined with the huge role information is providin g in our society there is a lot of theft or piracy of information. This leads us to the issue of Patent, Copyright, and trade secrets, which have led to numerous suits in academic, and several industries. The public has, therefore shown a lot of concern over the validity of intellectual property institutions. ... Intellectual Property Law in England Intellectual Property Rights can be defined as the rights given to a person over what is usually a unique creation of their own minds. The creator is given exclusive rights to use this creation for a given period. This law encapsulates a whole range of intangible assets, which include music, Assets, artistic work, discoveries, and even factory trade secrets. The law is there to avoid infringement of these rights by other parties for personal benefit while at the same time maintaining the competitiveness of the market. Introduction of these laws has brought about many disputes in the business world. Some of the cases that are leading in the English law that deal with copyright law include Exxon Corp. v. Exxon Insurance Consultants International Ltd..4 In this case, the court ruled that a name invented or otherwise, does not incorporate a copyright and an infringement to a trademark can only occur when the infringing party actively takes part in the market segment. Another important case is Kenrick v. Lawrence 5 In this case; the courts laid out the extent for which a work is granted copyright protection and it also indicated the point where expression converts to an idea in which case the latter is not protected, but the expression is protected. There are several other laws such as Aerotel v Telco and Macrossan's Application6 and that the English uses for reference in deciding cases that are related to intellectual property. The British Statute of Anne7 was the first statute established to regulate copyright through the courts and the government instead of being governed by private parties.