Evidence of Marketing Failure Essay Example | Topics and Well Written Essays - 1750 words - 16

Evidence of Marketing Failure - Essay Example The researcher states that it is essential for each and every brand to undergo a sophisticated marketing strategy and execute the same so that the customers become brand loyal. However, it is to be noted that if brands fail to do marketing in an adequate manner and if there is any loophole in the marketing process, then this may lead to drastic fall of the brand. In this regard, there are certain brands in the world that have undergone certain marketing strategies and has drastically failed. Simultaneously, this has significantly affected the brand image of the organization and hence, incurred a tremendous amount of loss. Throughout the world, there have been several pieces of evidence of marketing failures that have taken place in the recent times. This is prominent because of the lack of understanding of the consequences of the marketing strategy. There also have been cases regarding lack of adequate implementations of the strategy that has led to marketing failures and hence, resu lted in the drastic fall and loss to the organization. Marketing failure can be significantly observed in case of New York Times in December 2011. In this regard, the New York Times on that period was about to sent an email to all the customers, who were about to cancel their subscription from New York Times. The email contained about some of the added facilities and discounts from them so that the organization retains those customers in the long run. The email was required to be sent to 300 of such customers. The task was given to one of the employees of the organization. Unfortunately, the employee unintentionally delivered the email to 8 million customers. Due to this 8 million of the customers demanded a discount. It has resulted into a chaos within the organization and all its stakeholders. However, the employee and the organization had taken apologies for sending such kind of emails to its customers.